Every successful Internet marketer has a tool chest. It’s not filled with hammers, wrenches and screwdrivers, though. It contains items that will help analyze the competition, build search engine rankings and traffic, and aid in establishing a brand.

There are lots of great tools out there for Internet marketers. Some are free, while others come at a price. Each has its own unique benefits. Yet the results we get from them are dependent on how we use them. Here are some tips for making the most of your Internet marketing tools.

* Before you do anything, make sure you have a clear picture of your target market. This is essential for any marketer, online or off. You could have the best products, glowing recommendations and stellar customer service, but if you’re marketing to the wrong people, they’re not going to bite.

* Keep your eyes open for new marketing tools. They’re popping up all the time. By being an early adopter, you can often get better results than you would if you waited until everyone else tries it.

* Don’t, however, use a tool just because everyone else is. Some marketing tools are not a good fit for some businesses. It doesn’t hurt to give new things a try, but if they’re dead weight, don’t feel obligated to continue with them. Doing so could be a huge waste of time.

* Avoid overusing social networking tools. It’s important to keep things updated regularly, but don’t overdo it. Spending too much time on such things will take away time that could be spent on activities that will directly make you money.

* Encourage site visitors to add you as a friend on social networking sites. Those who are active on them will do so if they like what you have to offer. Then you will have the opportunity to expose them to your products and business repeatedly, even if they did not join your mailing list.

* Monitor the results you’re getting from your marketing tools. Have your search engine rankings improved due to a change in strategy that you made because of one of these tools? Have customers found you through social networking sites? Make note of these things to determine whether you should continue with the tools you’re using.

* Keep your tools updated to the latest versions. Developers often add new and improved functionality to their software, but if you don’t upgrade, you won’t be able to take advantage of it.

Taking advantage of Internet marketing tools can be a big help in growing our businesses. By using them wisely, we can rise above the competition and build profitable relationships with our target markets.

Making the Most of Our Marketing Tools
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.