The aim of every website owner is to have a website that is well known and popular by your target audience as this leads to more sales and more business opportunities. One of the very best ways to help achieve this is to encourage your audience to share your information on social media websites. The problem however is that most website owners make it difficult for people to share on social media, the following tips all of which are implemented on this website should make it easier for people to share your website.
Add Share on Social Media Button Technology
Every post and every page of your website should have the right social media share buttons, these should be clearly identifiable and easy to use.
Use Image Rich Content
People like sharing images and videos with others. If your content has more images and more video, it will be that much more likely to be shared by your audience. Ensure that the images and videos are relevant and useful too.
Add Feature Images That Make Sense
When you share something on social media, sometimes the wrong image is shared due to the technology on your website. Ensure that you have put in the right technology that forces the featured images to go with the shares and that they’re the right size, too and that you are using Open Graph tags.
Frequently Update the Content
The more frequently you update the content on your website, the more opportunity your audience has to share. You’re not going to get many people to share on social media if you never update your website or add in new blog posts, everything starts with lots of regular content.
Add Follow Buttons
Let your audience follow you on your own social media sites, where you will also add the content links so that they can be reminded to go see your information and share it for you, too.
Use RSS Feeds
Really Simple Syndication or Rich Site Summary (depending on who you talk to) is an easy way to offer your readers to be able to read your blog along with other blogs. This works well for people who like to organize all the blogs they read into one spot. Your site visitors can use something like feedly.com to organize their feeds for reading.
Link to feedly
Share Content through Email As Well
When someone signs up for your email list, it’s a good chance for you to send them information about updates to your website. It’s also beneficial to make it easy for your readers to share your updates and it never hurts to ask them to share.
Open Up Commenting
Some business owners are afraid of opening up comments on their blogs and articles but the truth is, people will trust you more if they can comment. Plus if they can comment and you can comment back, it will create engagement that encourages sharing and will make your blog even more popular and believable.
There are plugins and apps that help you share your blog posts automatically with all your social media accounts. This is one of the best ways to automate when it comes to encouraging sharing via social media, this website for instance has automated scheduled updates, automated newsletter generation and delivery, automate social media sharing and automated twitter tweets.
Sharing content on social media sites is a great way to make your website more accessible and known by your audience. It is also important to put a call to action at the end of blog posts and anything that you want your audience to share, by doing so people are more likely to share on social media websites.