One thing you don’t have to worry about when you have a low budget for your startup is being able to find effective ways to market your business. Today, there are many low-budget ways that really do work. Maybe having a low budget will mean that it takes you more time to reach the people you want to reach, but that doesn’t mean you won’t be successful.
Get More Referrals
When you first start out, your friends and connections are important because they can get your foot into the door for great opportunities. Ask your friends, family, and acquaintances for referrals. You can incentivize referrals by offering money, coupons, and more.
Blog More Often and Purposefully
Content marketing is an effective form of marketing that can build your business fast if you publish relevant content more often. Relevant, useful, and engaging content can go far in helping you build your startup without costing much more than time and effort.
Send Out Press Releases
It may not seem like it, but press releases are still a good and free way to get the word out if you do it yourself. You can find a press release, look at the format, and copy that for your own release. Then, send them to people you’ve chosen who will use the information. Get to know your publication’s editors to ensure that you get your releases to the right people.
Pay Attention to SEO
While you should write your content with your audience in mind first, go back and edit to include important attention to search engine optimization. Optimize your titles, headers, subheadings, and more to ensure that the search engines send your audience to you because you have authoritative, useful, and engaging content.
Cross-Market on Social Media
Every time you publish content, be sure to cross-promote it on social media. This is a good way to get more eyes on the content. Promote your social media on your website by putting icons where your audience will click them, but also ask on blog posts for them to share on social media, join you in groups, and so forth.
Build Your List from the Start
Email marketing is still the most effective marketing that has ever existed outside of television marketing. In fact, it’s even better because people give you permission to send them marketing messages and information. They sign up for it knowing that you’re going to market to them; therefore they’re more accepting of it and are more likely to answer your CTAs in email than on social media.
Use Low-Cost Paid Ads Strategically
Even if you have a small budget, it doesn’t mean you cannot use paid ads. Today, it’s relatively inexpensive to run paid ads on platforms like Facebook. The best way to use an advertisement is to build your email list with freebies rather than selling directly.
Engage in Effective Small Influencer Marketing
Another way you can use your small budget to get the word out about your products is to use smaller influencers to help you. Contact influencers and offer them free products, a percentage of sales, coupons for their audience, and even direct pay for their help. A well-planned small influencer marketing campaign can push your startup to the next level.
Keep Your Personal Branding Tight
Start off on the right foot by setting up your branding in an informed way. Know your audience, know your product, and understand why you choose the branding you choose (over that you just like it). Your audience needs to like it first.
Marketing your startup is something that you cannot skip. Don’t mistake the idea that you can start a business so easily today with the idea that you don’t have to market it. Budget or not, you must engage in marketing so that people learn about your business and offerings. If you don’t, no one will ever find you. Don’t skip this important aspect of business ownership.