When embarking on any kind of marketing, the very first thing you need to do, is to determine if the proposed method of marking is right for your target audience. If it is right, then you’ll need to determine how best to get started testing your assumptions to ensure your marketing campaign will work. SMS marketing is not different and it is used by a variety of different businesses and many industries successfully.
Many business use SMS marketing very successfully, including:
- Grocery stores
- Specialist stores
- Bowling alleys
- Coffee shops
- Juice bars
- Wine bars
- Food trucks
These types of businesses have been using SMS marketing; they collect a customer’s information at the door or at checkout, and then remarket to them afterwards by offering them special offers, advance notice of new products, special events, etc. But this method of marketing requires that the customer is actually a customer first, before you start marketing to them, much more than any other form of marketing. You can also incorporate QR codes and discount codes to get your customer to come back to your place and spend more money by using this form of marketing.
Many non-business entities also use SMS marketing successfully:
- Youth groups
- Fundraising groups
These types of entities don’t always have a typical store front, but SMS marketing works very well for them too. The prospect either signed up at a store or online to receive the information via text message, and it works. Charities use SMS especially well because they’ve embraced the idea that the user is just waiting for the message, and for the ability to act upon a call to action.
SMS marketing can also be used creatively during events such as conferences, either online or offline. If everyone at the event gives their mobile numbers, then messages can be sent and shared via SMS at different points during the event to get attendees or those who signed up but aren’t attending to act on calls to action. You can even make events interactive and more interesting and engaging.
But, while all these businesses use SMS successfully, how do you know if your business will succeed with SMS? One way to find out is to poll your audience. If you have customers already who are on your email lists, or who purchase from you, ask for the additional information of a mobile number and permission to send SMS messages. Then using that information, conduct simple tests to see what kind of results you get for your efforts.
Remember marketing is about testing a hypothesis, if you believe that SMS marketing may work for your audience, research your audience, send polls and ask them if they’d like to get your information via SMS. Then you can test and know for sure. But, if you have any type of business as mentioned above, SMS has been proved to work for them already. You just need to get people to sign up, and follow through with a marketing plan and carry out the four T’s … test, test, test and for good measure test again.