Whether or not they went to business school, every business owner should know how important marketing is. No business can succeed without it. They might not purchase advertising, but some form of marketing is essential if a business is to make it. Without it, no one would know what you do or that you even exist.

Simply putting up a sign in front of your business (or setting up a website if you’re in business online) is not considered marketing. If you want to thrive, you have to do more than that. You need to identify your target market, determine how to appeal to them most effectively, and build your brand. You need to find opportunities to get the word out about your business, whether it’s through free publicity or paid advertising. And you need to constantly evaluate your results to make sure things are moving in the right direction. It’s all very important but it can also be very overwhelming, especially to a small business owner.

Running a marketing campaign can be all-consuming if you let it, leaving little time for you to concentrate on the moneymaking aspects of your business. But if it’s gotten that far, something is wrong. By finding out what the problem is, you can fix it and get more rewards for your marketing efforts. Here are some tips to help you do that.

* Look at your conversion rates. Do you have to reach hundreds of customers just to get one sale? If so, perhaps you’re not targeting your marketing efforts well enough.

* Do some more research on your target market. Send out surveys to determine how they respond to your marketing efforts. This will allow you to reinforce and expand on what you’re doing right and quit what you’re doing wrong.

* Have a professional analyze your sales copy. There will be a fee, but if you’re doing your own copywriting, it’s worth it. A pro can point out things that could be hurting your sales that are not obvious to the average person.

* Make tracking your results as easy as possible. Give your customers incentives to tell you where they saw your ads, and add tracking codes to your URLs in online marketing. This will cut down on guesswork and help you market more effectively.

These steps can help you fix your marketing so it’s more effective and less time-consuming. But what if it’s not broken? What if you’re getting plenty of prospects and conversions, but you’re still feeling overwhelmed? You could cut back on your marketing efforts. But if things are going well, why not outsource some marketing tasks? This will allow you to continue doing what works and have time to concentrate on other business matters too.

Marketing is essential to any business, but it’s important not to let it get out of hand. By taking the time to evaluate your efforts and make changes when necessary, you can spend less time, energy and money on marketing in the long run.

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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.