Mankind has for thousands of years past information down the ages with stories and telling the best story of why you do what you do, can attract clients. In fact, telling your story can do a much better job of client attraction than listing the features of the work you do. The secret to success is weaving the story you tell, with the solutions you provide and how that benefits your target audience.
As mentioned stories have for aeons been used to convey an idea, suggest solutions, and to teach morals and ethics to others. Stories define our childhood, and give meaning to our lives. Your story, told in the right way, can engage your target audience much better than you could ever envisage.
With a good story you can tell people who you are, why you’re here, what you do, and your vision for your future. You can teach others something important to you whilst demonstrating your ethics and values. Telling your personal story of how you came to be you can be an extremely powerful motivator for prospects to decide to become clients, it’s also unique to you and your competitors cannot copy it. Telling your story well is an art form that you can learn.
Tell your Story at the Right Time
The context in which you share your story is almost as important as the story itself. When you are sharing something of a personal nature, make sure the tone of the story matches the emotions you want to evoke for a particular event. You probably have many personal stories that can be shared, so pick the right one, for the right audience, at the right time.
Be Authentic With Your Story
Only you can be you, so it’s important to be real and not to try and be someone you are not. Telling your story in a way that demonstrates who you are, why you’re here and what makes you tick is important. You can show your vulnerable side, talk about a time when you experienced failure and how that affected you and what you did about it, and more… as long as you are being yourself.
Set the Stage for Your Story
Every Story needs a beginning, middle and end, you want to try and evoke all the senses in your story, telling it so that your prospects are emotionally connected to you by the end of the story. Your audience will often go into their mind and imagination during a story, and you want them to bring up the right feelings and emotions, words, context and tone matter.
Understand the Purpose of Your Story
To help you choose the right story to tell, and to tell it in the right way, consider the real purpose for sharing your story. Are you trying to explain who you are, why you’re here, teach something, and pass on your vision or something else entirely? If you know your purpose you can find the right story, words and phrases easier, if you don’t know your purpose you’re lost and will never connect with your target audience.
Practice Makes Perfect
As with most things in life, you get better at everything with practice. Whether you’re typing your story, speaking your story or recording your story, it all takes practice. You want to be able to tell you’re various stories at the drop of a hat, when the appropriate opportunity presents itself and practice will assist you in developing this skill. So record yourself, speak your story to your friends and family and practice at every opportunity… even using the drive to work to speak out loud to yourself helps.
You’ve heard it before, and you’re going to hear it again. We have two ears and one mouth for a reason. Listen to others twice as much as you speak. Giving other people your full attention will go far in helping you attract clients with whom you can share your story in the first place. It’s also the greatest compliment you can pay someone to listen to what they have to say.