If you want to be successful with your email list, you need to learn how to set and achieve all your email marketing goals. Achieving goals starts with setting the right goals in the right way. Then, using those goals to make an actionable list, you will be more likely to achieve them.

How to Set and Achieve Your Email Marketing GoalsIt all starts with SMART goals:

S – Specific
M – Measurable
A – Attainable
R – Realistic
T = Timely

If you want to ensure that the goals you make are goals that have a chance of becoming reality, it’s important to understand how to make goals in the first place. Plus, you do need some form of understanding about what can be achieved with email marketing.

Be Specific

Every goal you make for your email marketing needs to be very specific. For example, increase sign-ups, increase conversions, get a response, get more people to open your emails.

Make It Measurable

You should add to the goal by adding something you can measure. So, using one of the examples above: “increase conversions by 120%”. This makes it much more specific and gives you something to measure. You’ll find your baseline and then compare it with your new campaign to know if you succeeded.

Ensure It’s Attainable

The way to ensure that your goal is attainable is to look at industry standards and compare that to your ability. For example, if you’re just one person you might not reach industry standards as quickly as someone with an entire staff and a huge budget.

Be Realistic

This is super-important, which is why in some ways the idea is covered twice. You need to be realistic in terms of your own abilities and your budget. You may have to adjust your expectations up or down depending on whether you determine something is realistic.

Make Sure It’s Timely

Finally, add in a time goal. For example, “to increase conversions by 40% during the six-week campaign”. In this way, you have created a timeline and a time goal that you can use for comparing everything you do.

Finally, ensure that you put it all in writing if you want to be sure to reach your goals. Put it on your calendar to make sure that you will accomplish all your goals.

In addition, consider the following tips.

Match Your Email Marketing Goals with Your Offerings

Your email marketing goals need to match any products that you’re launching. Look at your launch schedule and try to match some of your email marketing messages with these goals. After all, the captive audience you already have within your email list needs to be told about these things as well, if not before anyone else.

Match Your Email Marketing Goals with Your Social Media Marketing Goals

Cross-promoting is important. If you have a social media campaign going, match your email marketing efforts with it. In this way, you can bring people to your social media discussions who already know you, and have signed up for your list or purchased from you. This is a great way to get your fans to boost your reputation.

Match Your Email Marketing Goals with Any Paid Ads You Plan

When you plan to launch a paid marketing campaign, you will want to also match your email marketing messages with your advertisements in mind. Remember that everything works together. You can market to your email list at the same time as you run an advertising campaign. Plus, you can direct your marketing toward your subscribers using the technology available for targeting your audience.

How to Set and Achieve Your Email Marketing Goals
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.