With the ever increasing popularity of mobile access devices and Googles recent announcement that it is giving even more preference to those websites that are mobile friendly, mobile marketing can no longer be ignored. Mobile marketing is a lucrative way to get your products or services in the mind of your audience and there are a few things you can do to help ensure your mobile marketing works even better for you and your business.
Ensure That Your Website Is Mobile Friendly
Before you start a mobile marketing campaign it pays to ensure your website and purchasing procedures are ready for mobile. This means that all of your email marketing, your website, your blog pages and your shopping cart have to look great and work easily on a mobile device and not just on a computer.
If your WordPress website is not responsive, you might like to consider looking for a plugin (WPTouch) that will make it responsive, some of these work more or less straight out of the box and can give great results with just a few tweaks. Google also provides a free mobile friendly assessment tool which you can access here:
External Link: https://www.google.com/webmasters/tools/mobile-friendly
Find Out Whether or Not Your Audience Is On Mobile
While mobile technology is outselling personal computers it doesn’t necessary mean that your particular niche has moved over, there are some small niches that have an older population that isn’t that active on mobile. This demographic is less likely to have, use, or even fully understand mobile technology. Therefore, do the research necessary to find out how much your audience is visiting your online real estate using mobile devices. You can see what browsers your audience is using by looking at your analytics. Even saying all of this, given the important Google and other search engines are giving mobile, it still makes sense to ensure your website is responsive.
Make Buying Simple
Give your mobile users fewer choices, bigger buy buttons, and easier check-out procedures that work with a finger on a small mobile screen and it will improve the chances that your mobile audience members will complete their purchase. The easier and the cleaner the website design, and the less things they have to do and the less information they have to enter the better. What’s great is this simple type of design works with larger personal computer browsers too, so reap the benefits.
Create Multi-Browser Websites
You don’t have to bother with “mobile versions” of your website unless it’s really going to pay off for you. Everything however should be responsive and work well on any device regardless of device and regardless of browser. Building responsive websites is easy today and you can even do it yourself with self-hosted WordPress and simply by selecting a responsive theme to use.
Find a Reputable Advertising Service
Test out a few different advertising services to find out which will work best for your needs. There are many different services that conduct mobile advertising, you want to be sure you can track results as well as target the right demographic with your advertisements.
Create a Mobile App
Mobile apps are great ways to keep your audience interested, you can run “in app” ads too with a free mobile app. You can offer two versions, paid and free with ads. A lot of people will use the free one, and you can market to them (with permission) your own products and services when they are using the app.
Track, Track and Track Everything
Most mobile marketing applications and programs will offer you the ability to track a lot of different things. Be sure that it has the ability to track the items that you want to be able to track, in other words don’t buy the bells and whistles without ensuring it has the tools you really need. You should know what you want to track based on the goals of your mobile marketing, for example, if you want to track downloads of your free report, it should be able to do this.
Test, Review, Modify, and Repeat
Like most marketing efforts, it’s imperative that you are willing to test, review and modify on the fly, and repeat as necessary until you get the results you expect and even then you should seek to continuously improve. You also need to be willing to throw out anything that you’re doing that simply is not working and test something else that could.
Marketing to mobile devices is a skill that everyone who wants to have a business needs to learn. Mobile is becoming more popular by the day, the time is now and if you don’t spend the time to catch up right now, you’re going to leave a lot of money on the table for your competitors to pick up.