Sometimes you might want to talk to someone who has specific expertise about a specific topic. The best way to do this is to identify and contact subject matter experts. Subject matter experts aren’t just professionals in the niche; they are people who want to discuss and inform people about the topic as much as they want to work within the niche.

Industry Associations

These are organized groups that usually have a fee to join. They offer networking to people within very niched-down topics and subsets of industries. For example, you can find industry associations for graphic designers but also for website designers, TV AD designers and more.

Ask Your Colleagues

If you want to find someone to talk about any topic, ask the people you know. For example, you can ask your colleagues who they know that is an expert on becoming an author, and you’re sure to get some answers or at least book recommendations which are usually written by experts.

Search for Blogs

Do a search on Google for your niche and topic for just blogs. You’ll find a variety of blogs and you’ll need to read them to figure out who is an expert. You can decide for yourself based on the way the blogger keeps to the niche, and whether they have any traffic.

Search for Vlogs

Another way to find experts is to look at vlogs. You can easily search for that on Google and on YouTube. You may have to listen to some people who aren’t real experts, but you will find someone who resonates with you and that you can see is a true expert.

Look to Academic Sources

Colleges have a lot of subject matter experts. Look at the part-time teachers and adjuncts, because they often teach and work within the niche. Plus, they likely have more time. Ask to sit in on classes, or to meet for coffee or tea in order to discuss the topic.

Look at Books

When you read a book that is good about the topic you’re interested in, don’t be shy. Write to the author to ask their input on the topic. You will be surprised at how many will answer your letters and even meet with you depending on the situation.

Create a Group

Consider creating a private and public groups about any topic on Facebook, Delphiforums.com, Ning.com, and other platforms. Start with Facebook because this is where most people are, at least part of the day. Start a group for experts in that area and then market it to get people to join.

Search for Speakers

Most industries have speakers’ bureaus where you can find speakers for your events. If you want someone to speak as an SME at your next event, this is a good way to find them.

Finding subject matter experts is important to help you increase your knowledge and your audience’s knowledge about the subject. By focusing on people who have taken the time to study the niche inside and out, you’ll get more information beyond the basics.

How to Find Subject Matter Experts
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.