Ensuring that you create an engaging podcast means ensuring that you create a successful podcast. If it’s not something interesting enough for you to listen to, then more than likely no one else will want to listen to it either. It may take some practice, but it’s not hard to have a podcast that your audience loves if you put these ideas into practice.
Remember Your Audience
If you don’t put your audience first in every piece of content you create, they won’t want to listen. Many people do prefer to listen than watch video or read a blog post, but not if the topic is not important to them. Make it important to them and answer their question, “Why should I listen?” with every single show you produce.
Love Your Topic
If you don’t have some passion or like for the topic you’re talking about, it’s going to be hard to get that into your voice enough to make people feel as if it’s something they want to listen to the first time – much less to come back for the next show. Put some enthusiasm and excitement into your voice if you want to be successful.
Don’t just do this by the seat of your pants. If you want a successful podcast, take it seriously and create a publication calendar that matches your product launches and other products you want to promote via the podcast.
It’s imperative that you’re completely authentic when you do the podcast show. You don’t have to be perfect and you don’t even need a “radio voice”. But you do need to be who you are, or else it’ll show through in your ability to show confidence when you speak.
Ask for Participation
If you want engagement, it’s the same for podcasts that it is for any type of content. You must ask people to do what you want them to do. Even if you record shows, you can set up a line where people call in their comments, ideas, and questions that you can play on your show.
Remember the Background Sounds
Sound is important when you record podcasts. Dead air makes people uncomfortable. Get the background sounds right so that you avoid dead air but are still able to pause (because you don’t want to rattle on and on without pause either).
Make It Long Enough and Short Enough
There is no tried-and-true method for knowing how long is just right for your podcast. Some podcasts are really short and do great; some are long and do great too. The trick is to use the right amount of time to get through the topic that you have set up for the day, and to be consistent.
Don’t Forget Your Call to Action
Always include a call to action that is easy to follow in your podcast. Remember that they cannot click anything unless you add it to the show notes, but you also want to remember that people are sometimes listening while jogging or driving. You want them to be able to answer your CTAs because they need it, and they’re memorable and easy to follow.
You can have a highly engaging podcast that gets results for you and pleases your audience if you put the ideas mentioned here to work for you. Remember, it’s always about them, but you need also know why you’re doing it.