Marketeers need to tell a story that resonates with your audience then spreads” stated Seth Godin, in an interview with Robert Bruce on Internet Marketing for Smart People Radio from Copy Blogger, not only that he also stated “that the story needs to be true”.

He went on further to talk about how the job of the marketer is to get attention from their audience. Due to the scarcity of attention, you’ll need to work harder to earn it. Due to the past era, as marketers we also don’t get attention or trust without earning it.

He also said that “the internet builds connections”. Once a connection is made, it’s up to the marketer to capitalize on that connection and earn the trust necessary to make a sale. Today, one mistake on the internet could mean doom for a company. Everything is “out there” forever. If your story turns out to be false, if the promises you make are false, if your product isn’t at least average, you won’t be successful. But, before you even get a chance to be successful you need to make connections, earn attention, and develop trust.

Making Connections

Building Trust with Potential Buyers Obviously, you need to use social media as a way to get to know your audience. Make connections with them where they are, be it LinkedIn or Twitter. Perhaps they’re on a forum that you know about – if so, join that forum and participate. Start a blog and invite comments to your blog, call out movers and shakers and make the connection. Encourage them all to sign up for your newsletter or email list.

Earning Attention

Once you’ve made a connection and someone has signed up for your newsletter, or commented / subscribed to your blog, or followed you on Facebook or another social media platform, now is the time when you earn their attention. Unfortunately you cannot force them to pay attention. You’re competing with a lot of “noise” as Mr. Seth Godin says in the interview. You’ve got to differentiate yourself from the rest and earn and keep, the attention of your audience by telling a compelling and true story.

Developing Trust

As you make connections, earn attention, and tell your story, your audience will start to develop trust in you. It won’t happen overnight because these things take time and effort. But you can speed along the process by being in many different places where your audience is, and by being true to your values, goals, and niche. Over time, when you do what you say you will do, word will get out, and you will have finally developed enough trust to start generating sales and inquiries.

Building relationships and through them trust is an ongoing process that will never end as long as you’re in business. As long as you understand that and create marketing strategies that get that, using tactics that reflect that knowledge, you will differentiate yourself from the others and make more sales than you ever thought possible.


Building Trust with Potential Buyers
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.