When using social media to market and promote your business, it’s important to look at the effect you’re creating from your social media marketing efforts. You want to be sure that your efforts are producing the results that you are aiming for, otherwise your business is blind to what is and isn’t working, it’s working without a plan and you will not end up where you want to take your business. As a business owner this isn’t smart, it’s wasting time and money so let’s get your social media campaign on track, shall we?
Set Some Goals and Know What You Want to Accomplish With Your Social Media Marketing
It’s impossible to analyse things that matter if you aren’t sure what you want to accomplish with your social media marketing. Are you trying to get more visitors to your website, more readers? Are you trying to grow your email list (you should be)? What exactly are you goals regarding your social media efforts?
Are you using Twitter to boast your business income, expand awareness and customer engagement with Facebook, or to get more visitors to your website? Is it working? Can you really tie your income rise and fall to a particular event? You can if you decide what metrics to study prior to your campaign, and work out how you will examine them.
Know What Tools Exist to Study Your Metrics
There are many different tools that you can use to study the effects of your social media marketing campaigns. If you utilise Google to search for your social media of choice and then add metrics you will be surprised by the number of results, for example :Twitter Business Metrics”, you can also try asking your web developer (you can ask me if you like), mentors, friends and colleagues what they use.
- BrandTweet Statistics – If you want to see who is online right now, as well as look at various stats about your Twitter account, you can use this service. It also helps you visualize your contacts in a new way. How you use it depends on what you want to use it for. What do you need to know about your efforts with Twitter? Just enter your Twitter username (or even a competitor’s) and get great information such as people the username has replied to, people who replied to the username, and other important information. http://stats.brandtweet.com/
- Facebook Analytics – Facebook has very good native analytics that you can use to track the ads you’re posting, the updates you’re sharing and the interaction and engagement of your audience. Just go to your admin panel in Facebook, choose the page you want to analyze and look at the total reach, paid reach and promotion stats that are available for viewing.
- Google Analytics – You can cut and paste some code from Google to your website or blog to find out a lot about your traffic and what it does when it comes to your blog or website. Every blog you have should include Google Analytics. You can easily include that with the code and easy plug-ins if you use WordPress.
- Autoresponder Analytics – Who is opening your messages? Who clicks through your messages? Which headline works better on your email – this one or that one? All can be determined with the analytics included with your autoresponder of choice.
Almost all online services offer some sort of analytics, that you can study your numbers with. The thing is, you want to know what numbers to look for. What is your goal from any one marketing campaign? Do you want to know how many opens you get on average from an auto-responder email? Do you want to know how many people are signing up for your e-list from a certain blog post? How many are opening your email newsletter? Write down the metrics you’re looking for and determine if a tool can help you track that particular metric.
The important take away is to know what your goals you want to achieve with your social media marketing, to know what metrics to look at to determine if you’re reaching your goals, and then to do so regularly. You can study metrics weekly, monthly, quarterly, or whenever you choose, but it’s best to pick a regular time and not to do it randomly. It’s also best to determine in advance which metrics are important in a particular campaign.
About Steve Cartwright
I help businesses turn their website into something that:
✔ generates thousands of website visitors per week
✔ generates hundreds of thousands of page views per month
✔ converts visitors into leads
✔ converts leads into customers’
✔ converts customers into repeat customers
To find out more about how I can help you, send me a connection request on LinkedIn, or send me a message if we are already connected
✉ CONTACT Steve Cartwright
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