You probably read a lot about being authentic. But what does that really mean and how can it help you be more persuasive? The definition of authentic is, “undisputed origin, genuine”.

What this means is that you’re just being who you are without any falseness or pretending. This can be very difficult for some people because they are so busy trying to be who they think others want them to be instead of who they are. When in effect all you have to be is to be yourself. If you find a way to be authentic, you’ll find that you can persuade people better than if you’re not.

Your Realness Builds Trust

When you are just who you are, it shows. You will never get caught being different than they thought you were. When you are just real and don’t feel the need to exaggerate, or put on airs, or even slightly hide something about yourself and your business, you’ll build trust faster than you thought possible.

You’re More Likely to Build Amazing Customer Experiences

You’re more likely to take the time to get to know your audience more when you are authentic. You don’t feel the need to hide yourself, so you can come out and engage with them in a real way. This means that you will get great feedback that you can put to good use.

You Can More Easily Inspire Engagement

Your personality is what inspires engagement with your audience. When you can just be yourself, it makes it easier to engage with them because you are just you. You don’t need to know more or be more than who you are. This can take a lot of the fear out of the need to engage, encourage, and persuade an audience toward a specific action. It’s just like sharing with friends, and that’s easy.

You’ll Be Easier to Work With

When you know you can just be who you are, it’s going to make you easier to work with in terms of your contractors and team. They will feel safe to come to you with issues, and you’ll feel safe to talk to them too. When you’re truly an authentic human, everything in life becomes easier.

You Won’t Have Issues Finding Your Voice

One of the things that everyone is told to do is find their “brand voice”. But what is your brand but an extension of who you are? The best way to find your brand voice is to be who you are completely, and learn ways to tie that into what you are selling with your business. This is going to make it super-easy for you.

Authentic People Are Viewed More Favorably

People can tell when you’re being real or not. They just can. The reason is that if you’re not being authentic, you’ll make mistakes. You’ll slide back to your real personality and who you really are, and they’ll notice the incongruencies. Here’s the thing; when you’re authentic, you’re only trying to please people who like who you are already. This means that your audience will automatically like you more. And, even when people don’t like you, they’ll still view you better when they can say that you’re “real”.

Your Audience Can See Your Values Demonstrated

When you are authentic, your values will show through. When people can match their values to yours, it makes a huge difference in how they see you. Because when it’s authentic, your values are automatically demonstrated.

The Opposite Takes Too Much Energy

Let’s be honest here. Being someone you’re not, even when you’re trying to represent your brand, is too hard. It takes way too much energy. Create a brand that represents your values, not someone else’s.

Instead of trying to be who you think people want you to be, it’s important to figure out who you really are first. Dig deep and find your authentic brand voice – the voice that shows your values in a way that is truthful and pleasing to your audience. When you do, people will flock to you in a new way because you will exude honesty, integrity, and trustworthiness.

How Authenticity Drives Persuasion
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I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

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