Getting advocates and influencers to help you spread the message of your brand is a very powerful way to expand your brand. Advocates can be former customers, and influencers are movers and shakers within your niche and industry. Together, they form a powerful alliance to help propel your brand to new heights.

They Can Become the Face of Your Brand

Advocates are often customers before they become advocates, which puts them in a great position of becoming the face of your brand. Once you have real customers, you can rewrite your avatars and client description to consider who they are.

They Help Build New Relationships

Both advocacy and influence are built upon relationships. The more you can build relationships with your advocates and with influencers, the more you can also build your brand.

They Help You Keep Creating What Your Audience Wants

The more you stay in contact with advocates, the better you will become at creating exactly what your audience wants when they want it. Your advocates will answer polls and surveys and give ideas when you ask for them.

They Generate Better Promotional Materials

Often advocates are much better at generating promotional materials that you can use. The compliments, testimonials, and case studies that they generate will be better than anything you can come up with alone.

They Help You Spread Your Brand Message

If you’ve done a good job at building relationships, advocates and influencers will help spread the message of your brand without you even asking. They’ll share the things you post, they’ll comment, and they’ll promote you just because they know and trust you.

They Can Help You Build Buzz

Building relationships with your advocates and your influencers can also help you build buzz. If your activities can get a mention by an influencer (someone who is a true leader in your field with a big audience), the buzz will grow exponentially.

They Can Become Strong Defenders

If you miss something untrue being spread about you in social media, your advocates will be strong defenders of your brand. Ensure that you’ve done a good job educating about your values and goals, so that the defending is fair and not mean.

They Help Build Amazing Communities

When you have advocates and influencers on your side, it will help you build your communities bigger and better – mostly without your help. They’ll answer questions, welcome new members and more.

That’s the power of relationships.

Keep building relationships with advocates and influencers, and before you know it your business will be at a whole new level – deserving of praise and applause by all. Remember to thank them and publicly mention them when you can, to return the favor.

How Advocates and Influencers Can Help You
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.