With so businesses online these days, it can be hard to rise to the top and get people to pay attention to your business and brand. A good digital product, can however help you stand out as an authority worth paying attention to.

Here are a few suggestions.


As soon as you become an author, you have an air of expertise that others don’t. Even a short ebook of only ten thousand words can put you on the map in terms of becoming seen as an authority in your niche.

Getting your book on Amazon will give you the kind of prestige needed to separate you from the pack. Fortunately, it is really easy once you know how.

Write your book in Word. Give the book a “How to” or interesting title related to your niche. Create a great-looking cover with title and author. Then upload your Word file and cover to Amazon. Fill in the title, author and other marketing details for your book. Set your price.

Once it is published, it will be listed in the Amazon catalog alongside other books related to your niche, giving you the chance to appear side by side with some of the top names in your field of expertise.

Make sure your book has a good title and your book cover looks great, even if you have to hire someone to do this.

A Membership Site

A membership site shows that you know a great deal about your topic and you have premium content with insider secrets that you’re not just going to give away for free.

Blogging is a great way to start establishing yourself as an authority in your niche, but it forces you to give away a great deal of valuable information in order to try to make a sale.

With membership sites you have already made the sale, and therefore the members are entitled to your great information. Membership sites are an excellent way to run your business because you will get regular monthly fees from your customers rather than the hit-and-miss income of people buying your book.

Membership sites can also offer a kind of exclusivity and perhaps even access to you personally, such as a weekly question and answer session on the phone as part of the service. The more access they get to you personally, the more you can charge for the membership site.

Hate talking on the phone, or are just too busy with your day job? Create a members only Facebook group to interact with them.

Offer Online Courses

Online education is booming, both formal and informal. Online education sites like Udemy and Teachable offer the chance to connect with an audience who wants to learn what you have to teach. Organize your material into lessons, add quizzes, homework and other interactivity, and you can not only make extra money, you can also position yourself as an expert with valuable information worth learning.

Use all three of these methods and you should soon have a good reputation as an authority in your niche.

How a Digital Product Can Help You Stand Out in Your Industry
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.