SEO is perhaps one of the most utilized terms and components of online marketing, it’s uses techniques to ensure that your website, which should include a blog, receives as much traffic from the search engines as possible. But let’s imagine you attract a million website visitors to your website and they buy nothing, and then you attract just one hundred website visitors who all buy something, which group is the best for your business? In a similar fashion your aim is not to attract everyone, it’s to attract targeted traffic that wants to find out what your business does, the problems it solves and the solutions it offers. By doing this you make the most of the search engine traffic.
To get started making the most of search engine traffic, let’s start with the easiest things first.
Check Your Site for Broken Links
Do you have broken links on your page that you haven’t fixed? This can happen easily for many reasons which don’t matter, fixing them does however matter. You can use a broken link checker to check for links regularly on your website. When you find links that don’t work, fix them right away… oh and when using plugins such as this, uninstall them when not using them as they will drain a servers resources if left constantly running.
Optimize Your 404 Error Pages
You can personalize a 404 error page to take advantage of your audience members accidentally going to the wrong page or a link you didn’t catch that’s broken. There are many ways you can personalize and optimize a 404 error page; how you do it will depend on the voice you want to project on your website or blog.
Over time keywords change due to the audience changing or society changing. Words today may mean something else later. Taking time to study keywords and making a long list of all variations of keywords can also help you think of new content to create for your audience.
Use Keywords in Headlines and Titles
When you have studied the right keywords, you can use them as titles, headlines and sub-headlines on your website and blog posts. Don’t try to be tricky in your titles at all; instead use all words correctly and accurately.
Remember Benefits over Features
Your audience cares more about what’s in it for them than about what’s in it for you if you answer the CTAs. Find ways to get through to your audience about all the benefits of your offerings and what you can do for them.
Get Links from Authority Sites
The days of getting any links into your site are over, but getting links from authority sites is always important and will always be in. If you can get links from .edu sites, that’s even better. A way to accomplish this is to create your own courses that are high value enough that an education site may take notice.
Link to Authority Sites
A great way to get noticed by others, including search engines, is to link out to other sites that have authority. Content curation is a great way to create valid links out from your website to authority websites. Include a blurb of your own for each item you link to so that your opinion and thoughts are added to the information you share.
Keep Content Updated
Content of all forms is important to put on your website and blog. Use text content in the form of blog posts, audio, video, long form, short form, white papers and more on your blog and website to get the most from search engine traffic.
Finally, use the right meta information such as “alt” tags on images, tags on posts, and so forth. Try using a plugin like SEO by Yoast if you use WordPress to build your site, to help you get the most from search engine traffic.