Unfortunately, it’s not good enough to just provide good customer service. You also need to show your audience that you care, that you respect them, and that you value them. One way to do that is to focus on audience engagement so that your audience gets to know you, like you, and trust you.

Here are five reasons why audience engagement matters.


When the audience engages with you on your social platforms, it encourages affirmation that you’re doing something right. It can also show when you’re off the mark. Engaging with your audience helps you learn more about them. Since you should always be studying your audience, this is a great way to do it.

Starts Conversation

When you engage with your audience, you start conversations. What is content if not a conversation with your audience about their problems and your solutions? When you can converse with the audience intelligently, it helps them get to know you better. Plus, it gives them an opportunity to let you know what they want and need from you.

Brand Awareness and Reach

When people share the conversation you’re having with your audience via blog posts, articles, social media updates and so forth, you expand your reach and that means the awareness of your business goes up. That’s why keeping your social media and blog open for comments from the public is essential.

It’s the Entry Point

Often, joining conversations that you’re having online and offline (at events) is an entry point for people to join your email lists or your business as a customer. Due to that, it’s important to be ready with a good landing page designed to capture the right information that you need to work with the person or get them on your list.

Improves Authenticity

When people can see and hear you being yourself, they’re going to view you as more authentic than if you weren’t engaging regularly with your audience. The more ways you can find to engage with your audience, the more authentic they’ll believe you to be; everyone knows that people can only be fake for so long before the truth comes out.

If you want to ensure your business’s success, the best way to do that is to offer amazing products and/or services, plus engage with your audience on a regular basis in an honest and truthful way. When you do engage with them, they’ll become not only your customers but also your fans. They’ll spread the word for you about your business and sing your praises to everyone.

Five Reasons Why Audience Engagement Matters for Your Business Survival
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.