The more you can stretch your marketing budget, the more marketing you can do and the more marketing you get done, the more customers you’re going to have. You have to get the word out about your business and find creative ways to create buzz and interest. The following eight ways can help you stretch your marketing budget.

Ways to Stretch Your Marketing BudgetContent Marketing Is King

There is no way around it, creating educational, informative, compelling content for your audience is still one of the very best ways to get the word out about your business. You can create the content yourself, hire a ghost writer, and use private label rights (PLR) content or you could use a company such as FX Digital. With a successful content marketing campaign you can generate many thousands of unique visitors to your website, hundreds of thousands of page views and many thousands of social media followers, in my opinion everything should start with content.

Email Marketing Is Still Highly Successful

Every business owner should be building their email list. Work on moving people from social media and your blog to sign up for your email list. Ensure that you get them to double opt-in to avoid SPAM law issues. Marketing to people with permission is the most effective form of marketing there is especially if you can establish your authority first.

Attract Affiliate Marketers

Simply give them a percentage of sales, some graphics and marketing information and let other people promote your products and services for you. You can have an entire legion of people out there promoting and selling your products just for a percentage of any sale they generate.

Stretch your marketing budget with a Joint Venture

Working temporarily with others in a joint venture agreement on one project can actually help you expand your market for other products and services that you offer, too. Sharing resources will stretch your marketing budget exponentially and could really push your business forward.

Offer Free Work in Exchange for Exposure

Find high-ranking blogs and websites that need content and offer original to specification content in exchange for your byline and bio. Not only will this increase your authority, but it will also help get the word out about your business fast.

Build Long Term Relationships

You already have contacts and customers, so you need to pay close attention to them. It’s a lot less expensive to keep a customer than to get a new one, get close to the customers you have to help develop a sense of loyalty this means that you are loyal to them and them to you.

Get Published

Write an eBook and publish it on Kindle about your main topic of expertise. You can give it away free on Kindle to build up the sales numbers, and then charge for it later. The point of the book is to get your name out there as an expert, so that others come to you.

Get Your Customers to Promote You

Ask your customers to give you testimonials on LinkedIn, YouTube and more that you can use to promote your business. Have a contest; best video gets some free product or services, give them a title, some guidelines, and let them go for it, you’ll often be amazed at the results.

Business Networking

I love to go to local networking events and I would recommend that every single business attends a chamber of commerce networking event. You’ll meet other local businesses, find prospective customers and you’ll make long term business connections and friends that will help you out and act as a source of referrals.

Stretch your marketing budget with these creative ideas so that you can get the word out about your products and your business.

Ways to Stretch Your Marketing Budget
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.