One way to boost your authority is to become a subject matter expert (SME). A subject matter expert is an authority on a specific niche or topic. For example, if you’re a climate scientist you are likely an expert on climate change. If someone was to need quotes for a report, they might come to you on that topic. If you want to be an SME for your niche or topic, you can simply follow these steps, all it takes time to achieve.

1. Research

You should continuously be studying the subject so that you can not only know the past and present, but are also aware of potential trends in the future regarding your topic. This type of research will keep you on the forefront of your niche.

2. Network

Try to hobnob with as many people as possible who are already experts in the field you want to be in. Ask them questions, read their books, offer to help them when you can. Interview them for your work.

3. Get the Credentials

If you want to, you can earn certification in almost any industry in which you want to become a subject matter expert. You don’t have to go to college either. Go straight to the industry associations to look for certification through them.

4. Write a Book

Once you feel like you know something, the best thing to do is write a book. Once you learn something, if you write it down to explain it to someone else, you’ll be more likely to remember it – plus once it’s published you’ll be seen automatically as an SME.

5. Speak at Events

Once you have your book, you can use that to get your foot in the door to speak at events about the topic you wrote the book about. Ensure that you write the book about a topic others aren’t speaking on yet within your niche.

6. Publish in Academic Journals

Using your book and speaking, find journals to publish in that are academically focused. You do not have to be in a school or carry a doctorate to publish. You just need to find an academic journal that is calling for entries.

7. Publish in Trade/Industry Magazines

Another place you can publish is with any magazines that accept entries. First, read the magazine for a few months, and then figure out where they have gaps in their coverage of a topic. Write about that. Get published (and often you get paid too).

8. Get Rewarded

If you get very involved in your industry and do a lot of things, speak at events, volunteer for fundraisers and so forth, you’ll eventually stand out and get awarded for your service. These awards can solidify your expert status.

Becoming a subject matter expert only takes a little bit of time and effort. Plus, everything you learn will help you tremendously in your niche. Nothing will be wasted. Therefore, start now work on becoming an SME.

Eight Steps Toward Becoming a Subject Matter Expert
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.