When you first start a freelance business, there are a lot of things that you must figure out. You need to know who you’ll serve and what you’ll do for them, for starters. But, once you figure that out, you’ll need to find your audience so that you can market your solution to them. If you wait for them to find you, no matter how good your SEO is, you’ll be waiting forever. You have to go where they are. So, do you know how to figure out where they are?

Get Clear on Who You Want to Work With

Research everything you can about your audience so that you know as much about them as you can. You need to know what keeps them up at night, and what their hopes and dreams are. Plus, you need to know what publications they read, where they read them, and what groups they participate in online – as well as whether you want to work with local people, offline. By doing this research you’re going to discover what they want and need, and exactly how to put it together.

Conduct a Twitter Search

Use Twitter to research certain keywords to find people talking about your subject matter. Once you find these people, you should be able to locate them on Facebook, Google Plus, and other forums. When you figure that out, you will likely find out exactly where they are hanging out. Once you know, you can then join those groups and message boards to do even more research.

Conduct a Reddit Search

Reddit is a great source of information almost any topic. You can start with posting a question that will attract your audience to you. Now that you know more about them from your Twitter search, you should be able to come up with a question. When people answer your question you can conduct more research on the people answering, to find out where they hang out too. Then you’ll have even more places to check out.

Study Your Competition

There are likely blogs that are your competition. Study these blogs; look at the responses to their blog posts, and find out about any groups that the blogger mentions. You can even pitch guest post ideas to the competition. That will give you a bio box which will cause their audience to click through to find you, or at least start seeing you as part of their community.

Collect a List

As you conduct your research, you’re going to notice certain names appear everywhere. These are the popular people within your niche. You want to make a list of these people so that you can follow them on each social media account and observe where they go, what they say, and how people respond to them. You want to follow all the movers and shakers within your niche not because they’ll hire you, but because the people who follow them may hire you.

Finally, establish your own expertise by publishing a Kindle book. Market the Kindle book by hosting a webinar. Market the webinar on Facebook, targeting the groups that you’ve discovered. Before you know it, you’ll be the mover and shaker and have a client waiting list.

Do You Know Where Your Target Clients Are?
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.