These days, whether you have an online business or an offline business, you must participate in digital marketing if you’re going to succeed. Most people use their mobile devices to search for and find information about their problems, so if you’re not findable online it’ll be hard for you to compete in today’s digital world. Let’s look at these nine examples of digital marketing today.
Search Engine Optimization
SEO is still something that most people who have websites should be concerned with. This is the way that search engines rate your site and help their audience find your information. When you use the right content that consists of the right and searchable information, it helps your audience find you when they type in the same words to the search engine. SEO doesn’t mean hiring some company in a far off land that spammed you, to do something magical that only they understand, it means working to generate real results from the search engines.
This is a paid way to market your information online. You can buy PPC ads on many different social platforms such as Facebook, but also via Google Ads. You can buy ads on YouTube too. Buy ads where your audience is, using the right targeting information so that you can get them to visit your site and answer your calls to action.
Social Media Marketing
This type of marketing involves using social media platforms to distribute your content to your audience, using your profiles as the home base for the information that leads back to your website or landing pages. You can use free and paid social media marketing options.
The interesting thing about content marketing is that it doesn’t matter whether you’re using social media platforms, your website, guest posting, or paid advertising – it’s all content marketing. Content marketing is the most powerful and effective marketing that you can use and consist of using content to educate, inform, and engage with your audience through all levels of their buying cycle.
This type of marketing works because you pay people a commission when they sell your products. It works the opposite way too; if you want to join someone’s affiliate program and provide the link to your audience, you can make money from that as well. But if you really want to build your business, bringing on affiliates is like having a sales force do the work for you.
This type of marketing uses various types of content in the hopes or with the plan that it will “go viral” – meaning become super-popular and widely shared by all types of people to and from your audience.
An influencer has an audience that follows them and answers their calls to action at a high rate. The influencer has built trust among their audience and can use that trust to help promote products for people who pay them or who give them free products. It’s a great way to get the word out about your business. Don’t discount using several smaller influencers over one with a super-large audience either. They work very well to get the word out about your products.
Every business needs a website today. If you’re going to have a website, you may as well create it to be a marketing center. It should be where all your content lives first, and from where you push out all the content to all the other methods of online and digital marketing. Use good practices for building your website from the start. Read all you can about effective website building and search engine optimization practices.
An effective marketing method due to the digital age is webinar marketing. Today you can use technology to conduct live and recorded webinars easily, to get the word out about your products and services while teaching them the benefits of your solutions.
Digital marketing is a great way to get the word out about your business. Whether you have a bricks and mortar business or a totally virtual business dealing in information products or services, digital marketing is the way to get found and build your business.