Sometimes it’s easy to forget that content isn’t just a blog post or an article. There are many different types of content marketing that gets results. One type of online content marketing that works is presentations such as slide shows.
There are different places where you can put a presentation or a slide show, such as YouTube and SlideShare.com, as well as your own website.
Online presentations are a good way to:
* Demonstrate your authority
* Get backlinks
* Promote your brand
* Encourage engagement
If you create high quality slide shows and presentations, users will share them with other people – helping you get more traffic back to your website. Plus, the fact that you are presenting as an expert will grow your “expert status” among your followers. It’s a great way to promote your brand and get name recognition. Not only that, people love to participate and comment on presentations.
Host a Webinar and Re-purpose
A great way to produce a presentation or slide show is to actually plan and host an online webinar or Google Hangout. Record it, then re-purpose it as a presentation or slide show. Then you get to use it more than once to produce results and get more traffic to your website.
Use What You Already Have
To get ideas for presentations and slideshows you can actually use some material you already have. If you have any tips, or how to blog posts, you can easily turn that into a presentation. Give the presentation online via Google Hangouts or another medium where you can record the event.
Put Presentation Recordings on LinkedIn
A very effective way to use your presentations is to put them on your LinkedIn profile. You can introduce yourself in a very personal way with a well- designed presentation that includes you talking to your audience as well as narrating a slide show. Today, with the quality software available right on your computer as well as free and paid tools online, you can create professional looking presentation recordings with hardly any skill. If you’re nervous you can even hire someone to help you.
Make Your Presentations Stand Out
It’s important that you make your presentations stand out by ensuring that they are targeted to your audience, show something interesting and new, teach your audience something they need to know, and engage them to act. Really, if you simply do two out of three of these you’ll be ahead of the game. Go to SlideShare.com and take a look at what types of presentations are getting the most views. Then, make yours a little better.
Creating presentations and slideshows is a great addition to your other content marketing tactics. It’s a really effective method for getting your message out to your audience, as well as a good way to attract new viewers to your business.