Conversion Rate Optimization

Nine Tactics for Improving Your Email Click-Through Rate

Getting a higher click through rate isn’t only about your internal message. After all, before you can ever get them to click through, you need to get them to open the email. Therefore, it all starts from the day they sign up for your email list through to them clicking through, including where they land. 1. Create Compelling Subject Lines The first thing your audience sees when they get your

The Importance of Understanding and Tracking Your ROI

One of the most important concepts to understand and track in your business is your return on investment (ROI). Mastering this can make all the difference between success and failure. What Is ROI? ROI can be defined as the profits generated by a company’s activities, from sales and marketing to customer service. In particular, businesses tend to spend a good deal when it comes to marketing, so it is important

Increasing Your Business’s Bottom Line

Many marketers focus on growth, such as increasing their website traffic, social media following, boosting sales, brand mentions and so on. All of these are important, but they need to be looked at in the context of how they affect your business’s bottom line, after all there is no point having a million followers on social media if you aren’t able to pay your bills. Control Costs The best way

Quality A/B Split Testing Tools That Don’t Cost a Fortune

A/B testing, or split testing, is an essential skill for most companies and business owners who wish to create high converting landing pages and websites that will generate more subscribers or sales. There are a number of tools that can help with this rather tedious and cumbersome process, enabling you to track two or more versions of the same page until an obvious winner emerges. There are a number of

How A/B Testing Tools Work

A/B testing tools work in a number of ways. It all depends on what you are actually testing. Split Testing is one of the most important skills any business owner or online marketer can learn. This is because tracking your results and then testing to try to improve them can make a huge difference to your businesses success. Increasing your conversion rate by even a small percentage point or two

What Does A/B Split Testing Consist Of?

There are a number components involved in effective A/B split testing. Mastering these can give any business a boast and help you get the kind of results you need to increase your subscribers and sales so you can generate more revenue and grow your brand. A/B testing, also referred to as split testing, involves testing two similar marketing elements. For example, you might wish to test the headline on a

Six Steps to Help Measure Your Social Media ROI

Social media marketing can be a highly effective way to ensure that your audience hears about your programs, products and offerings, after all we all seem to use social media. But, if you begin without any sort of plan, it will be hard to know whether what you’re doing works or doesn’t. Each time you decide to do anything on social media, you need to set a monetary or numerical

Simple Ways to Increase Your Email Click Through Rate

You want people to read your emails, answer your calls to action, and buy things from you. But, first you need to work on getting more people to click through the links within your email. You can’t get them to do that if they never read them. Work on Your Subject Lines The first thing that your audience sees when the email goes into their account is the subject line.

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