Conversion Rate Optimization

Six Steps to Help Measure Your Social Media ROI

Social media marketing can be a highly effective way to ensure that your audience hears about your programs, products and offerings, after all we all seem to use social media. But, if you begin without any sort of plan, it will be hard to know whether what you’re doing works or doesn’t. Each time you decide to do anything on social media, you need to set a monetary or numerical

Simple Ways to Increase Your Email Click Through Rate

You want people to read your emails, answer your calls to action, and buy things from you. But, first you need to work on getting more people to click through the links within your email. You can’t get them to do that if they never read them. Work on Your Subject Lines The first thing that your audience sees when the email goes into their account is the subject line.

How To Improve Conversion Rates On Social Media

Do you know what a conversion ratio is? It is simply a comparison between how many people follow you, comment, retweet, pin, share, engage with you and so forth with your content versus those who do not. When it comes to online marketing and especially social media marketing, the key metric is engagement. The more engagement, the more shares, comments, etc., the more people will see it and the more

How Many Website Visitors Will I Need to Generate $100,000?

“I help business owners set realistic online goals and then using website design, conversion rate optimization and content marketing I make it happen.” When asking business owners for goals many of them will automatically mention revenue … for example the website needs to generate $250,000 worth of business … $500,000 or a $1,000,000 plus. Knowing this helps me to understand where you want to be, why you want to be

Streamlining Your Sales Funnels

With any sales funnel you have to always remember that your main overall goal is to convert prospects into customers and generate sales. Sales are the final goal of every sales funnel. When you understand this and its crystal clear what the real point of a sales funnel is, you can then start to understand what you can cut out of your sales funnels. There are so many things added

Make Your Landing Pages Convert More

One of the best ways to maximize conversion rates from your email marketing messages or pay-per-click advertisements is to get those that click through to land on a landing page that is promoting something. There are a couple of ways to do this, one is a click through straight to a buy page, and the other is to go to a sales page that helps convince your audience members to

Essential Ecommerce Metrics #infographic

Do you have an eCommerce website? Is it generating as many sales as it could? Do you know what metrics to check to improve your conversion rates and generate more and more sales without increasing the number of visitors that you attract now? The simple fact is that most eCommerce websites are losing sales and customers because they the business owner doesn’t understand what metrics to track and monitor. Please

How to Edit Your Content for Higher Conversion Rates

If you are involved with online marketing, social media selling or content marketing you almost certainly spend a lot of time, energy and money into the creation of content and copy for your website. If you’re checking your metrics regularly hopefully all of your efforts are paying off. With just a few editing tricks it is possible to increase conversion rates and get a better response. Write a First Draft

Email Marketing Conversion Rate Optimization (CRO) A/B Split Testing

A/B testing is more commonly known simply as split testing, it’s a way to improve your conversion rate optimization. Let me explain, if you website has one thousand visitors and ten people buy something, with successful conversion rate optimization you would still have the one thousand visitors but instead if just ten people buying you would have more, depending on how successful the CRO was. As we’re talking email marketing

How We Maximize Conversion Rate Optimization (CRO)

If I was to ask one hundred business owners what conversion rate optimisation (CRO) was I would be surprised if just one or two people knew what it was, yet without a doubt every single one of those business owners could benefit tremendously from it. In its simplest terms conversion rate optimization (CRO) is the measurement, modification and testing of different aspects of a business’s online presence so that instead


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