Conversion Rate Optimization

Eight Tools to Make Quick Work of Split Testing Experiments

Split testing is the process of creating two versions of one thing that you want to test. For example, you may want to test a sales page, email open rates, a sign-up form, a lead magnet or something else. You already have one version, but you think if you changed one thing about it you’d covert more. Now you can try it simply and easily using technology and software. Convert

Deal Breakers That Are Killing Your Upsells

Are you accidentally ruining your chances of making upsells by employing deal breakers instead of deal makers with your audience? Even if you’re using some techniques out there that you think work for the rest of the internet marketing world, they may not work for your audience. It’s essential to think of your audience and who they are when you employ any technique. Here are some things to beware of.

Split Testing: Focusing on Metrics because Numbers Matter

You’ve heard the saying, “Nothing is done until the paperwork is done.” Right? When it comes to marketing, nothing is done without the numbers. Data matters more than your feelings or desires when it comes to split testing. You can have a good feeling that one method will work better than the other but until you back it up with the metrics, it doesn’t matter. And, make no mistake, once

Split Testing Tips and Best Practices

Spit testing is often called A/B testing and it’s when you test two slightly different versions of something, one against the other. For example, you may test one buy button against another buy button, leaving everything else on the sales page the same. There are some best practices for split testing that you should be aware of as you embark on this business changing practice. Know Your Goal Be very

Planning an Effective A/B Test

Planning an effective A/B test can be done in three easy steps. First, you define your goal, then you determine the metrics you need to analyze, and finally you set up your test. Of course, each step has more to it in order for the test to be effective. Let’s look at each one in more detail. Define A Meaningful Goal When it comes down to it, your goal is

Evoking Emotion That Leads to Taking Action

One of the best things for exceptionally good copywriting and persuasive writing is to use the right words to evoke emotion in your audience. Evoking emotion requires that you know your audience, understand the benefits of your product or service, and know the right type of words to use to help your readers learn to trust you enough to feel those emotions. Understanding Emotions There are different types of emotion

Nine Tactics for Improving Your Email Click-Through Rate

Getting a higher click through rate isn’t only about your internal message. After all, before you can ever get them to click through, you need to get them to open the email. Therefore, it all starts from the day they sign up for your email list through to them clicking through, including where they land. 1. Create Compelling Subject Lines The first thing your audience sees when they get your

The Importance of Understanding and Tracking Your ROI

One of the most important concepts to understand and track in your business is your return on investment (ROI). Mastering this can make all the difference between success and failure. What Is ROI? ROI can be defined as the profits generated by a company’s activities, from sales and marketing to customer service. In particular, businesses tend to spend a good deal when it comes to marketing, so it is important

Increasing Your Business’s Bottom Line

Many marketers focus on growth, such as increasing their website traffic, social media following, boosting sales, brand mentions and so on. All of these are important, but they need to be looked at in the context of how they affect your business’s bottom line, after all there is no point having a million followers on social media if you aren’t able to pay your bills. Control Costs The best way


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