One of the major problems experienced by many sales professionals is in finding a constant stream of good quality prospects. While some businesses provide leads for their sales team, others don’t.
Imagine what would happen if you could come up with your own prospects regardless of wither your business helps you with this or not. You could literally become one of top sales professionals in your company, and your actions will get noticed and you will reap the rewards.
I’m going to give my age away here but when I started out in sales, sales professionals had to rely on direct mailings, advertisements in magazines and newspapers and of course cold calls. Nowadays sales professionals have one massive advantage and that’s the Internet. The internet has made it easy for everyone to be more accessible and the demand for printed advertising has dropped as a result.
When it comes to the Internet you want to start by establishing your own real estate and this means purchasing a domain name and setting up a basic WordPress website related to your business niche. While you may not be able to use your company name, you can still set up something around the products or services. Then you simply post informational tips and news relating to your industry.
Once you start publishing content (content marketing) you can then consider promoting this content on the social media platforms. People spend a lot of their time on sites such as Twitter, Facebook, Google+ and LinkedIn. So it makes sense that you should look for prospects on these sites to.
As you gain more fans your exposure will increase and your name will become linked to your industry. When potential clients or customers have questions or need further information they will seek you out.
One way to get noticed on social media is to use a lot of images and photographs. If possible use ones that are related to what your company offers and what you are blogging about.
It’s also a good idea to inject your own personality onto your pages and within the content you create. You can achieve this by taking photos of places of interest that you visit, when out on your sales call. If there is a local event going on, highlight it and discuss it in your blog articles.
This way you are offering business information with a touch of your personality mixed in. People love this and will readily share entertaining photos to their own walls and streams. This helps you reach more people indirectly.
So if you are currently looking for ways to find more prospects don’t ignore content marketing and social media marketing. Set up your website today and try it out!