Content marketing is a type of marketing that offers free information in order to build an audience. This free information isn’t promotional but helps the reader solve a problem or answer a question. Then, when they need to buy a product they naturally come to you, the content provider.

This is how I tend to describe content marketing:

“Content is simply telling stories that attract and engage an audience and marketing is making that audience do something, together this is content marketing.” … Steve Cartwright

Why Content Marketing Is Important

Content marketing is important for a few reasons. First of all, there is an abundance of free stuff out there. Everyone from huge retailers to small ecommerce shops offers something for free to get people in the door. As an online marketer, you need to do this as well.

The goal of content marketing is to build a relationship with your audience. It’s important because it’s through this relationship that your audience sees you as an authority and trusts you, and this is what leads to sales in the long run.

Content Marketing Best Practices

Narrow Your Focus. Give your audience content that focuses on very specific problems and topics. There is a great deal of general content available online but you’ll get more readers if you offer something specific and unique.

Don’t Promote. The purpose of your content is to attract and engage your audience, not to promote yourself. In fact, you shouldn’t actively promote yourself. This isn’t what people are looking for. The whole point of content marketing is to offer something for free that’s high quality. I tend to use call to actions outside of the main content to help with the marketing activities, however the content remain more or less promotion free.

Listen to Your Audience. Monitor the results of your content marketing. Which blog posts get read the most? Which videos have the most views? Which content is ignored? Monitoring tells you what content your audience likes so you can give them more of it.

Mix It Up. Don’t stick to just one content format or channel. Try creating not only text based content such as articles and blog posts, but also videos, audios, infographics, eBooks and so on.

What Is Content Marketing
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.