Every business needs a website that incorporates a blog and every business needs to be actively involved in content marketing, it’s pretty easy to get started and at the beginning it’s normal to have lots of content ideas. But as time passes and you continue to create new content, there comes a point in time that every content marketing person faces of running out of content ideas.

One of the ideas I’ve used in the past is to ask your audience members, fans, followers to help you come up with new content ideas, it also involves them in the process and can help turn fans into raving fans.

Send An Email

If you have a list of customers or can easily segment your email list into customers and none customers, start by sending out an email to your customers. Ask them if they have any feedback they can give you? Ask them what problems they are facing? It’s also a good idea if you casually mention that you’re asking these questions so that you can get ideas for content you can write about, by doing so you will find lots of people more than willing to help you out.

This works exceptionally well, the more you do it as you start to establish a sense of community that conveys the “we’re in this together” feeling.

Survey Your Audience

Another great way to get people’s opinions is through anonymous surveys.

If you ask leading questions you’ll find that people will open up and provide some really useful answers, making it worthwhile. Some of the questions you might ask, are typically, how do they like the content you have created so far, what type of content would they like to see more of, or less of and what questions would they like answered.

Social Media

I’m a massive fan of Twitter, and I find that because I am extremely active if I send out a tweet I will usually get two or three good ideas back. Again this builds your sense of community with your audience as they can see others being actively engaged in the content creation process.

Pick Up The Telephone

I learned this technique from a mentor of mine many years ago when learning how to sell, it’s easy and can be used to generate content ideas as well. Simply pick up the telephone and call one of your customers and ask them how’s things? You’ll be amazed at how often this results in your customer saying I was just thinking about you … and an order coming your way. To generate content ideas, use the how’s things technique but follow up those that don’t show any interest in sales with a statement that you’re looking for ideas for your some new content and then ask the 3-5 questions that you have prepared before making the call. Ensure that these questions are well structured and are relevant to the purpose of your call.

Involving your customers within your content marketing creation process you will ensure that you meet the needs of your customers, your content will engage much better and you’ll develop that sense of community every content marketing company dreams of creating. Best of all, providing them what they want/need will earn you loyal customers and readers for a long time to come.

Using Customer Feedback To Create Content
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.