Turning your support questions, and forum discussions into videos should be pretty obvious, but to some people it’s not. An often undervalued and forgotten area to find video ideas is support questions and discussions in forums or Facebook groups. These areas offer exceptional ideas to spark new video ideas. Don’t forget also that we’re talking video here but the same applies to blog articles and any content you need for your content marketing.
Look to Your Competition
You don’t have to wait for questions to arise in your own discussion groups. Instead, go to the competition’s discussion groups and FAQs to find out what questions are being asked. Formulate answers in video form and post to your website, blog, social media and YouTube.
LinkedIn has groups where people start discussions, post articles, and more. Go to the groups that consist of your audience and read the questions they ask. Take any question that relates to your audience and answer it in video form. You can literally find unlimited ideas on LinkedIn.
Read Facebook Groups
Join a few Facebook groups that consist of your audience. When you see people ask questions, don’t worry about reading the answers; just collect the questions and use those as ideas for making future videos.
Do a Twitter Search
Look for your niche on Twitter by doing a search on your topic to see if anyone is asking questions about it. Use those questions as your start for any video you want to create.
On Pinterest people don’t really ask questions, but they do post information in the form of images. They often group things together that they’re researching. For example if you have a food blog, and you want to make videos, you can find great recipes for any genre right on Pinterest.
Help Desk Questions
If you have a help desk, whenever you get a question in there, answer it like you normally do but make it in video form. Send the video to the customer, and then post the video in your FAQ for more help when people are searching.
Make a Compilation Video
If you find a lot of the same questions being asked, combine all questions into one subject of the video and try to answer them all in one. Still keep the video short, though.
Ask for Questions
A popular type of longer video on YouTube is a Q & A. Participants ask on social media for questions that they’ll answer at a specific date on a future YouTube video. Using this method means you’ll have to act fast to answer the questions within 48 to 72 hours of asking your audience to submit their questions.
Making videos is easy once you realize that ideas are everywhere. Keep a notepad or Evernote at your fingertips so that you can notate ideas immediately. Don’t rely on your memory when you get an idea. Write it down immediately so that you won’t miss out on making that video.