When you are guest blogging, one of very first things you need to understand with absolute clarify is what are your goals are for guest blogging. Some typical goals are gaining authority, spreading awareness and building backlinks. But, in order to know whether or not you’re effective in reaching your goals, you’ll need to know how to measure them.

Tracking Traffic

To know if the backlinks are working to gain traffic, you’ll need to get advanced about using Google Analytics. You can set up inside analytics to track traffic coming from certain domains. Set up one for each domain you’ve guest blogged on. If a particular blog isn’t working to deliver you traffic, stop guest blogging there and move onwards. If one is working well, pitch more blog posts to them and build the relationship.

Tracking Blogs

When you publish a guest blog post you should put the blog name into a spreadsheet, with a link to your guest post. Make a copy of the landing page link in the spreadsheet and a note of whatever freebies or discounts you offered to these website visitors.

Tracking Comments

Using your spreadsheet, you want to periodically click through to the posts so you can see if there are any comments on your blog post. That way you can respond to them, being responsive to comments is an important component of successful guest blogging.

Tracking Sales

If you have set up specific landing pages for each place you put a guest blog and you should, it will be super simple to determine which guest blog posts are getting the most sales. This is another reason to set up special links and special landing pages, as well as special affiliate accounts for the bloggers who let you guest post.

Tracking Newsletter Sign-Ups

If you’ve used some of your blog posts to get more newsletter sign-ups then you should have no trouble knowing where sign-ups came from, since they should go to a special list designed to collect these names.

Tracking Social Media

When you guest post you should also put social media links in your bio area. However, it can be hard to know where the people came from on your social media accounts. So, you can build something in to help you track this, such as asking them a question in the blog post and asking them to go answer that question at your Facebook group, or to tweet with a certain hashtag. Plus, you can use the native analytics to find out where visitors are originating from.

Tracking Your Ranking

While Google is not focused on page rank anymore, the fact is you still want your search results to appear on the first or second page for keywords that you are trying to rank for, right? Therefore you still want to know how and where Google has ranked your website.

Use the Tools of the Trade

There are software and tools that you can use to help you track your guest blogging, such as Link Assistant. Using this software you can find out how you rank for specific keywords, visitors and more.

Link to Link Assistant – http://www.link-assistant.com/

Obviously some things are easier to track than others, such as traffic. Other things you may have to think about a little harder, but, you can be sure that if there is a will there is a way to track what you need to know, to ensure that your guest blogging is a success.

Tracking the Effectiveness of Guest Blogging
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.