In order to do content marketing effectively, you need a great deal of fresh content. Some business owners don’t have the time or staff to do this themselves. If this is the case, you need to hire a content creator. The Internet is full of good virtual help. Here are some tips on finding and working with your content creator.
Finding the Right Help
With so many providers out there, it’s hard to know who is skilled and who isn’t. There are also flakes and fakes who won’t deliver the work you need. There are several ways to filter potential providers.
First, look for evidence of their skill. They should provide you with samples or have samples posted on their site. Make sure they know how to write. You should look for testimonials from clients they’ve worked for or references. It also helps if they have work published on a site other than their own.
Price ranges vary, so create a budget and choose accordingly. Don’t choose the cheapest help available. The quality of your content is paramount, and if there is someone willing to provide articles for $10 a post, the quality can be highly suspect. Make sure you see samples. This is a serious investment in your content brand and you’ll need to pay people accordingly.
Setting Up the Job
A good way to get started with a content creator is to create a small job for them to do. If anything goes wrong, like if you’re not on the same page or their skills are lacking, you don’t lose much in the deal. After the short job, give them feedback and proceed accordingly.
Create materials you can give to any content creator that outline your content brand, your audience, the type of content you want, and the do’s and don’ts. Give these guidelines to each new provider so that they’ll know exactly what you want.
Managing the Work
Once you get started, you’ll still need to monitor and review the content your provider creates. If a certain piece of content is a hit or elicits negative comments, they need to know that.
The first time you hire a content creator may be rocky, but once you’ve outsourced for a while, it will become much easier.