In order to do content marketing effectively, you need a great deal of fresh content. Some business owners don’t have the time or staff to do this themselves. If this is the case, you need to hire a content creator. The Internet is full of good virtual help. Here are some tips on finding and working with your content creator.

Finding the Right Help

With so many providers out there, it’s hard to know who is skilled and who isn’t. There are also flakes and fakes who won’t deliver the work you need. There are several ways to filter potential providers.

First, look for evidence of their skill. They should provide you with samples or have samples posted on their site. Make sure they know how to write. You should look for testimonials from clients they’ve worked for or references. It also helps if they have work published on a site other than their own.

Price ranges vary, so create a budget and choose accordingly. Don’t choose the cheapest help available. The quality of your content is paramount, and if there is someone willing to provide articles for $10 a post, the quality can be highly suspect. Make sure you see samples. This is a serious investment in your content brand and you’ll need to pay people accordingly.

Setting Up the Job

A good way to get started with a content creator is to create a small job for them to do. If anything goes wrong, like if you’re not on the same page or their skills are lacking, you don’t lose much in the deal. After the short job, give them feedback and proceed accordingly.

Create materials you can give to any content creator that outline your content brand, your audience, the type of content you want, and the do’s and don’ts. Give these guidelines to each new provider so that they’ll know exactly what you want.

Managing the Work

Once you get started, you’ll still need to monitor and review the content your provider creates. If a certain piece of content is a hit or elicits negative comments, they need to know that.

The first time you hire a content creator may be rocky, but once you’ve outsourced for a while, it will become much easier.

Tips for Outsourcing Content Creation
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.