Repurposing content is one of the easiest and quickest ways to get new content up and running on your sites and across the internet. So, it’s a no-brainer to begin repurposing your content in order to take advantage of all the benefits that repurposing brings. The problem is that once you’ve decided to repurpose content, where do you look for the content to repurpose? The answer to this problem is right under your nose, so it’s really not a problem at all.
The quickest way to find content to repurpose is to look to your own previous content creation efforts. If you have a blog, which you probably do, the posts in your archive are a potential goldmine for repurposed content. Everything you have written and posted in the past has the potential to be morphed into entirely new content that you can use today and tomorrow. So, carefully go through your archives and look for the articles that are still timely and relevant. These pieces are the perfect place to start repurposing.
Another place to look for content to repurpose is among evergreen subjects. “What are evergreen subjects?” you may be asking. Well, that’s an important question. Evergreen content is any content that never goes out of style. It’s always relevant because people never lose interest in the subject. Pet and pet care is an excellent example of evergreen content. Everybody (or nearly everybody) loves animals, so content that revolves around them is always ripe for repurposing. Weight loss and fitness is another great evergreen subject. People are always concerned about their health and how they look. Any article remotely touching on health or fitness is great when repurposed. So when looking through your archives keep an eye open for any ever popular subjects.
Another tactic when it comes to repurposing is to use popularity as a metric when determining what to repurpose. If you have any analytic software installed on your blog or site, it’s easy to run a report in order to determine what the most popular posts on your site have been. If there are posts that are still receiving hits months after they’ve been posted, then they will continue to remain popular after they’ve been repurposed.
Finally, if you have no old content to repurpose, don’t worry. High quality articles are available for purchase from a variety of websites offering content writing services. You can purchase articles that suit your needs and then repurpose them as if you had originally created them yourself in the first place.