AIDA is popular marketing concept (an acronym of Awareness, Interest, Desire, Action) which can easily be used to develop an amazing content marketing strategy that generates results for any type of product or service. It’s all based on the marketing funnel and where your buyers are in their buying cycle.


This is the process by which your audience is learning your products, services, or problem. The audience only knows that they want some information about something, either a product or a solution to a problem.

Your job at this stage is to provide articles, advertisements, webinars, podcasts, paid search, landing pages, and other informative content freely on your website, and via download of a white paper or other freebie type in exchange for their email address. This type of content will help your audience become educated about their problem, and help inform them about your solution.


At this point, your audience has an interest in the product. Hopefully, they have signed up for your email list or at least come to your web page. You can use a lot of technology at this point, such as sending them emails if they signed up for your freebie. You can also remarket to them using the Facebook pixel to bring them back to your site.

Now you’ll need to provide web content, email marketing content, newsletters, social media content, and more targeted content so that you can turn their interest into desire. Let them know why your product is better than the competition’s.


It’s likely that your audience already has the desire to make a purchase at this point. You can build that desire by being more explicit regarding the benefits of your offerings. By fully explaining how your product or service solves the problems of your audience, you can make them desire your product.

At this point, you can provide informative white papers, e-books, brochures, and more information to help you persuade your audience to make a purchase. Show them what others have accomplished with your products and make them want them.


Nothing is more important than the call to action. No matter how good the rest of your copy is, without a clear CTA your audience may not act. If you want to cause them to act, bring out all the big guns. Cause your audience to react by making a purchase. Case studies, testimonials, factual data, and even courses can work to persuade your audience to finally make a purchasing decision.

Using the AIDA content marketing strategy, you’ll get a better understanding of where your audience is within the buying cycle. AIDA helps you know just what type of content you’ll need to create, to persuade them to take your advice and buy what you are offering to them at just the right time.

The AIDA Content Marketing Strategy
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.