Do you want to be able to attract a whole new audience online, do you want to be able to engage with your audience in a really personal way and bring in new potential leads from all around the world, or even just locally if that is what you want? Webinars have the ability to achieve this and much more, if you haven’t added hosting a Webinar to your marketing mix, maybe the following few reasons will help to convince you.
Connect with a Larger Audience
Generally speaking videos are shared much more often than written content, in a similar fashion webinars, which are in essence videos are enjoyed on a higher level than many other types of educational materials. Webinars don’t have to be live, they can be recorded and simply hosted so that people can view them whenever they want, or whenever you want, they also feel much more personal hence the reason they connect with an audience so well.
Build Your Email List with Qualified Leads
If you set your webinar up correctly, people will have to register to attend. This means that you will capture the details of everyone attending and many of this list will contain some really highly qualified leads who are interested in what you are offering. This is especially true if you charge for your webinar.
Establish Your Expertise
If you need a way to prove what you know, webinars are a great way to do so. Giving talks about what you know has long been a way to show authority on a subject, but doing it online is even easier than flying all over the country to do it. Both are fun and useful, but webinars offer some benefits over in-person events because you can do them from anywhere for anyone anywhere and best of all you can record them and use them over and over again.
Develop New Information Products
Did I mention that you can record them? This ability means that you can use them as future information products. Not only can you sell the recording as is, you can also transcribe the recordings and turn them into books or eBooks
Entry Costs are Low
I’m a big fan of Google Hangouts, simply because they are free and they enable anyone to run a webinar, the webinar is also automatically saved to YouTube. Admittedly it’s a little buggy for some, but I’ve found it to be super easy to get to grips with. There are also other platforms such as InstantTeleseminar, Adobe Connect and GoToMeeting. These vary in price and features, so check them out if you want to pay for a service, although Google is hard to beat in my opinion.
Engage Audiences Easily
There are many different types of features that you can use to engage audiences, such as the ability for the audience to ask questions live during your event, and the ability to hand over the speaker controls to a guest. Not to mention the ability to screen share and watch videos together and much more.
Add a New Stream of Revenue
Webinars open up a whole new world of opportunities, because not only can you charge for webinar attendance if you want to. But you can also turn each webinar into its own information product and market them that way. There are just so many opportunities that open up to you. For example, you can turn each good question into its own new product or bundle a few webinars together and sell them as a DVD set.
Easy to Repurpose
The recording ability makes webinars simple to repurpose. Turn questions into blog posts, break up videos into eCourses, put the transcript of a webinar into book form, and more. The sky is the limit; you can even make cuts into short YouTube videos and of course the audio alone often makes a perfect podcast.
Great Way to Network with Others
The webinar itself, if you add in an intermission (which many don’t) with an open chat window, is a great way to network with others. Plus the preparation for the event, finding guests and JV partners (joint venture) is going to help you with reaching out to others and forming relationships.
It’s Not Hard to Do
Believe it or not, if you can use your online banking system, or Skype, you have the technical knowledge to use any of the webinar software mentioned. You may need some help with planning, organizing and implementation, but the technology should be straightforward to use. And an hour or two spent familiarizing yourself with the controls is time well spent.
Planning and hosting webinars isn’t costly, and they’re not hard to do either although I should warn you, once that camera comes on the first time it does make you a little nervous but that soon passes. You’ll gain so much more out of hosting webinars and adding webinars to your marketing mix that you’ll wonder why you did not start doing them sooner, I know that is how I now think.