Content is the king of marketing, there is no way around it, this is true for both online and offline marketing. It’s been true for as long as people have been marketing. The only difference is that now, there are many more ways to get the information or content out to your audience, and for your audience to digest your specific content. Due this fact, your audience is hungrier for more content and information than ever before.
Due to this information-driven economy, as you grow your business you will need more and more content. As you choose more channels in which to market, and more income models in which to participate, you’ll develop a never-ending need for content. But, how in the world can you meet this need for more content whilst managing your business?
I like to use an editorial calendar within WordPress itself, you can use something similar or a notepad the important thing is that you need to keep notes all the time about ideas, as they come to mind, especially about content. Don’t worry about the ideas, just write then down and keep coming up with them.
Attend Networking Events
By attending networking events, you get to meet lots of other business owners. Just talk to these people and take note of what concerns and interests they have, this often makes for an excellent topic for content creation.
Plan in Advance
Using the ideas that you generate from brainstorming, think about your products and how you will use content in your business. Every blog post, social media update, and even your product creation need to be planned in advance in order to ensure maximum success.
Outsource to Ghostwriters
You never have to write a word if you find a good ghostwriter, or ghostwriting service. They can take your ideas, outlines and information, do the research for you and make your ideas come to fruition. It’s one of the best and most simple ways to continue generating content day after day long term, with less stress and more success.
Curate Other People’s Content
There are movers and shakers and experts within your niche that you can expose your audience to. It’s better if they offer complementary services to yours and not the exact same thing as you, but don’t be afraid of your competition. Tell your audience about them and their services by writing a blurb about their content and linking to it. You can become the go-to source for all content related to your niche via content curation.
In fact, this seems to be the going in popularity, I imagine because most people simply don’t have enough content of their own, my advice is to always promote your own content first, and curated content second.
Invite Experts to Help
Some experts will actually be happy to write original guest blog posts for you in exchange for a link back to their website or their product in their bio under their article. You can also interview experts, transcribe the interview and write it up as a blog post.
Use Multiple Types of Content
Don’t just use one type of content on your website or within your social media networks. Instead consider all the various types of content and formats in which the content can appear. Reuse old content in one form to create new content in new form. A blog post can become a how-to video, and vice versa.
Consider User-Generated Content
While forums can be difficult to maintain, consider working harder to get blog post comments, questions and answers, and other user-generated content. Content that is generated by your users is especially useful because the more engaged your audience, the more likely they are to buy from you.
Using these methods to meet your growing content demands will help you stay ahead of the content generation game. Don’t put it off, because content is the lifeblood of your entire business and marketing effort. The better you get at generating useful content, the more successful you’ll become in your business and the more authority you’ll have.