Content marketing is all about knowing the needs of your audience and then producing content that meets these needs and really engages your audience. However consistently producing fresh and engaging content isn’t easy, it takes times and therefore money. Imagine being able to produce one piece of content and then being able to use it, multiple times this is what content repurposing is, it allows you to quickly boost the effectiveness of the content you already have. Content gets old, and information becomes outdated, that doesn’t mean it needs to be deleted, content can be reused and repurposed into new formats that helps produce more website visitors to your website and as a business owner isn’t this exactly what you want.
Turn Blog Posts into an EReport
If your know your blog statistics you know which of your blog posts are the most popular, compile the most popular blog posts that are about the same subject into an eReport, add in some new images, nice headers, special formatting and turn it into a PDF format, which you can sell or give away to your audience. A useful tool for WordPress users is the Anthologize plugin which makes this super easy.
Anthologize link – https://wordpress.org/plugins/anthologize/
Refresh One Old Blog Post Every Day
Starting from the very first post you wrote, or the first piece of content you created, and update it, you can ensure the information is still accurate and relevant today. You can append notes about how things have changed, or not changed for that matter, update images and more, to make bring older blog posts up-to-date so that they get better results.
Create a PowerPoint Presentation from a Report
Use images from the report, the headlines of the report, and bullet points to create a presentation that can be placed online at SlideShare or used for an in-person or online event or a class on Udemy.
Create a Video from a PowerPoint
Another awesome way to create content is to turn a PowerPoint slide show into a video complete with a voice over. This is a great way to put information on YouTube or to include in a members only area, which you can charge people to access.
Create a Podcast from a Blog Post
Blog posts are perfect for discussing in podcast format, once you create a podcast you can also put them on iTunes so that people can download to listen on the go. You can also post them on the site right with the blog post or information in question so your audience has a choice about how they consume your content.
Create an Email Course from a Small “How to” Report
Another way to repurpose content is to break up a how to report into a seven to fourteen day email course. Simply load your course into your auto responder for easy automatic delivery when your customer signs up.
Turn Quotes from a Report into Pinterest Pins
Within each report you’ve created you probably have a few really good lines and quotes either of your own or from a popular figure that you can add to an image and share on Pinterest (or Facebook and Twitter). It’s also beneficial to link back to the full report for added impact and more website visitors.
Rewrite and Update Old Reports and EBooks
While you’re repurposing your old reports and eBooks you may as well give them a facelift. Freshen the images, the design, the content for accuracy, and make needed additions. Offer anyone who purchased the first one a deep discount on the upgrade, and then remarket the upgrade.
Combine Several Informative Blog Posts to Create a White Paper
Just like you can create a small report or eBook from blog posts, you can also combine the right kind of blog posts to create an informative, decision-boosting white paper.
Keep New Content Coming Regularly
While you reuse, repurpose and refresh, don’t forget to keep the new content coming on a regular basis. Your entire content strategy should include regular content as much as it includes repurposed and refreshed content.
Re-purposing and refreshing old content is an important way to increase website traffic, using work that you’ve already completed, it should be thought of as bonus content and shouldn’t distract you from creating new content. It can also liven up your website and blog, make information more current and accurate, and in the process increase website traffic. After you’ve updated the content, or created it into a new form, share it again so that you can get the most out of all the content you’ve created over the years.
About Steve Cartwright
I help businesses turn their website into something that:
✔ generates thousands of website visitors per week
✔ generates hundreds of thousands of page views per month
✔ converts visitors into leads
✔ converts leads into customers’
✔ converts customers into repeat customers
To find out more about how I can help you, send me a connection request on LinkedIn, or send me a message if we are already connected
Don’t forget I’m here to help you fill your inbox up with inquiries, to make your website buzz with thousands of visitors and to then generate sales.
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