If you want to publish content that attracts subscribers, you need to set yourself apart from the competition. There is so much content put out there just to fill space nowadays that people are becoming blind to it. You don’t want to do that. You want to create content that not only attracts your audience but also makes them want to engage with you, subscribe, and buy from you.

Create Audience Avatars

You probably don’t have just one ideal audience member; you probably have several. Not only that – each persona will move through their buying cycle, and you may want to create something to remind you of not only who you’re creating content for, but also where they are in their buying cycle.

Understand Your Products or Services

Of course, you need to really understand your products and services inside and out. Even if you hire people to create them, do study them and know them enough that you can create an FAQ if needed, and help you form your content in a knowledgeable way.

Practice Persuasive Writing

When you think of it, most of the content you create needs to be persuasive. You want to persuade them to learn more, share, and buy. When you are writing things to persuade others, it takes some practice and testing to get it right.

Focus on Creating Clear Headlines

No one is going to read anything you publish if you don’t create the right type of headlines. You want a good headline to be to the point, but also make your audience curious.

Grab Their Attention

Everything you publish should grab their attention. Ask a question, tell a story, demonstrate one of your products or services, and use imagery or a quote that will get them to look.

Make Them Interested

People like it when you make them think. It makes them more interested when they are challenged to look at an issue in a brand new way. Be careful about too much controversy, but don’t be afraid to cause a little ruckus.

Create the Desire to Act

People want to know why they need to do something, so you’ll need to use words and persuasion to create the desire to act. Tell them what the benefits are of acting, and then tell them how to do it.

Make It All About Your Audience

Never forget why you’re publishing in the first place. It’s about your audience and what they want and need, not what you want. But, of course, by servings them the right way you will ultimately get what you want too, which is a higher return on investment and more revenue.

 Test, Measure, Adjust, Repeat

Everything you do in business needs to be tested using the metrics from the services you use such as Google Analytics, the data within your Facebook Dashboard, and elsewhere. Use that data to test your results so that you can adjust them. Then repeat the things that work and toss the rest.

When you think about it, it’s all common sense. If you want to attract a certain audience, you need to know who they are, what they like, and how you can help them. Then publish information that lets them know in no uncertain terms that you’re the go-to person with the right information at the right time.

Publishing Insights That Set You Apart
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.