One of the most important skills you can learn when trying to improve your copy-writing is the art of persuasion. Using persuasion with words is a skill that you can learn if you understand how to do it and it will ultimately improve every aspect of your content marketing. Let’s go over some common persuasive writing techniques used by the pros.

Ask Rhetorical Questions

This is a question that you know no one is really going to answer and doesn’t need an answer to get results. Instead, the question is designed to make the reader think about something important. “Do You Want To Triple Your Conversions?” No answer needed; of course you do, and here’s how.

Use Repetition

You don’t have to go all infomercial on your audience, but repetition does help get a thought or idea into their minds. That’s why TV infomercials use the technique; it works. It might be irritating to some of you but it gets results. Using repetition in copywriting doesn’t have to be as caustic. For example, you can use repetition in placement of the buy button, offering several calls to action on one sales page.

Add Emotion to Your Words

Use words that elicit feeling from your audience. You may want them to feel happy, sad, excited and even guilty. Using the words that bring out the emotion you want them to feel can help lead your audience down the path you want them to go. You can draw emotions by telling a story, providing case studies, and examples.

Provide a Little Hyperbole

In advertising it’s legal to “blow smoke” a little bit. Don’t lie, but do exaggerate a bit in order to get your point across. Overstating that your solution is “the best” and “most in-depth” is not a lie, but of course you don’t really know if it’s true or not because you’ve not seen every possible solution.

Give Some Stats and Facts

Backing up your points with facts is an important way to get the audience on your side. People like statistics and facts used to back up your points because it helps build trust in your words. Find a way to tone down the stats by making them seem human, using examples that involve a story.

Describe It in Triplicate

This is not about repetition; this is about using three descriptive words (adjectives) to accentuate your points. For example: “These simple, juicy, and flavorful chicken recipes will become family favorites.”

Be Personal

Perhaps your English teacher said not to use personal pronouns in writing, but in copywriting you should definitely use personal pronouns. It’s about your audience, not you, so use “you” a lot in your copywriting. But, if you want to relate to the reader, you can also use “we” and “our” to draw them onto your side.

Acquire Alliteration Abilities

Technically, this isn’t alliteration since normally you are supposed to use consonants and not vowels repetitively to make them sound out. A great example is the store “Bed Bath & Beyond.”

Don’t use every single technique in each page of copy or headline, but do pick out one or two to use in order to create content such as sales pages, advertising copy, and more that converts.

Persuasive Writing Techniques You Should Use
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.