Gain More Sales with Targeted Content
Content marketing is the creation of unique and regular content that you will post on your website and/or blog so that the search engines index it and so that it ultimately leads to more website visitors.
Content Marketing = Unique Content = Indexed by Search Engines = Visitors
This approach will deliver visitors to your website however it won’t necessarily translate into sales, to do this we need to also be concerned with who we are targeting. You want to ensure that all of your blog posts and all of your content is well thought out, so that it attracts those visitors who are ready to buy from us with a simply push in the right direction. Truly targeted content marketing will attract, engage and delight your audience.
Targeted Content Marketing = Unique Content = Indexed by Search Engines = Engaged Visitors = Customers.
To achieve this and create amazing content that gets results you need to:
Content Marketing Tip – Know Your Audience
Do you know who your target customer is, do you have written personas for these customers showing who they are, what they do, what they are worried about, etc… If you are like most businesses you will have a broad idea such as “Women who want to lose weight” but this is way too broad an audience. You need to narrow that audience down to specific women within a certain income bracket, married or single, with or without kids, car owner and so forth, the more specific and detailed you can make it the better you can engage your target audience.
Why do we do this, to put it simply if you market to a very specific person you’ll actually make more sales. People will feel as if your content speaks to them directly and you’ll engage them much, much better.
I do understand that it’s not easy to work out who your target audience is, most people are too general with “my target audience is everyone can pay” or “my target audience it small business owners”… the secret however is to get much more specific and to take into account the people you like to work with, who you do your best work with, etc.
Content Marketing Tip – Create Keyword-Rich Titles
You don’t want to overdo keywords, but there are places where keywords are important. You will know what keywords to use based on your research of your audience as well as the product knowledge that you have within your niche.
Place keywords in blog post titles, article titles, headers, sub headers, and anchor text. Shoot for less than two percent keyword density, otherwise you may get dinged for “keyword stuffing” on Google which can lower your page rank. The important thing about keywords within titles is that they make sense and go with the content of the blog post or article.
Content Marketing Tip – Know the Purpose of the Content
Understanding the purpose of the piece of content you’re creating is imperative to knowing how to properly target your content. Do you want the content to raise awareness of your brand? Are you trying to let your market know about your offerings? Are you trying to teach your audience something important to show how your products are different from your competitors? Are you trying to make more sales?
Knowing the purpose will help you know what type of content to create to get the results that you want.
Content Marketing Tip – Promote Your Content
No matter how targeted your content is, you’ll need to promote your content on social media – sometimes even through paid advertising. If you want to get a good result and have a lot of eyes on your content, it takes some extra work behind simply producing the content. Once you produce the content, the real work begins with marketing the content and engaging with your readers.
Targeted content is a great start in attracting and engaging your audience. To create targeted content you have to understand your audience, research the right keywords to use, and finally promote your content across all your social media accounts and on your email lists. Don’t give up after production; keep going to go above and beyond with your content marketing efforts.