Producing content that will resonate with your target audience and customers is part art, part science. Every business needs content, but it can be tough to keep coming up with winning content all the time.

One way to make sure you are on the right track most of the time is to plan your content around your target audience and customers whenever possible. When you first went into business, you should have done your niche research, which is, research about what is most important in the topic or industry you are working in. You need to understand your customers’ pain points, the things that they have the most trouble with, and try to offer them genuine solutions for these problems.

Once you know what their issues are, you can create content related to it and point them in the direction of products and services that will really help them. You can either sell other companies’ products as an affiliate, or sell products you have created yourself.

Once you have a list of products to sell, it will be a case of offering the type of content your audience needs in order to become informed enough to make a smart purchasing decision. There are a number of forms of content that can help with this.

Useful Content

Information they can use such as articles, top tips, checklist, how-to’s and so on can all provide a context for what you are trying to market. The content attracts search engines, who will send you traffic. Useful content then provides a context for you to link to products you wish to sell. Your website or blog can’t be one huge ad if you wish to keep people coming back for more.

And you can really only sell something, particularly your own products, if you are seen to be someone worth paying attention to. Good content related to your niche can position you as an authority worth paying attention to. This can establish your site as a go-to one for anyone interested in your niche.

A Variety of Content

Many people are visual learners, so content should be about more than just words on a page. Videos, images, memes and infographics can all make your content stand out. Just be sure to name your files with keywords and include keywords in the page titles, descriptions of the page and so on.

Factual Data about the Products You Wish to Sell

At some point, you will be trying to sell products using your content. But there is a right way to do it, and a wrong way. The wrong way is too much hype. The right way is through facts.

When you are planning your content, think about busy people who want to cut to the chase. They need the facts and they need them now. They don’t want a lot of fluff. The product specifications, how large it is, how much it costs, color choices, and so on, are your target audience’s main concerns. If you can answer all of these questions, chances are you will be able to make a sale.

Integrating Your Customers and Audience into Your Content Marketing Efforts
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.