Content marketing in theory is simple, you produce content and engage your target audience which in turn builds trust and they then  move from audience members through prospects and into customers. If only it was that simple, content marketing actually works more like this, you start by producing lots of content and nothing really happens, this is where most business give up, those that succeed understand that they simply haven’t produced enough engaging content and haven’t built up enough trust with their audience and continue to hit the publish button.

The real secret to successful content marketing, is simply to regularly produce consistent content that engages your target audience, however to really engage your target audience, it’s important to really study and understand them. If you try to sell anything to an audience without identifying them, their needs, their problems, their desires, their wants, and so forth you’ll fail. There are no ifs, ands, or buts about it, you will not succeed without a thorough understanding of your target audience.

There are many ways to learn about your audience:

Identify The Audience For Your Content Marketing

Content Marketing is all About the Needs of Your Target AudienceIf you are an established business you understand that eighty percent of your revenue comes from twenty percent of your customers. These customers are perfect examples of your target audience. If you are new to business then this might take some brainstorming, figure out who your ideal client is by making a list of characteristics of the people you’d like to work with and who you identify with. Then, narrow that down even more until you’ve discovered a very specific niche audience.

Know Their Demographics

When you have identified your audience, then you should also figure out their demographics. Their sex, age, marital status, education, interests, pain points, and so forth are very important to help you know what their needs are later when you are trying to create content to promote your products and/or services.

Follow Your Audience

Once you’ve identified your audience, it’s time to find them on social media and follow them on Twitter. Join their groups on LinkedIn, communities, and social networks. Become part of their community so that you not only familiarize them but they get to know you, you will also get to know them better so that you can understand their needs.

Listen to Your Audience

Now that you’re following them, you can now listen to them. Observe their behaviour. Pay attention to their questions, fears, and joys. As you listen you will think of products and services that you can provide, as well as content and information that they need and that you can produce.

Get to Know Your Audience

As you follow and listen to your audience, you’ll automatically get to know them. If you have any questions for your audience, just ask them and engage them. You can conduct a survey, ask a question on a forum, prompt discussion with an interesting blog post. As you get to know them, you’ll automatically be able to produce more and more content that they really need and want.

Identify Influencers

As you get to know your audience you’ll also be able to identify those who influence your audience. Every audience has their “gurus” or “influencers” or “authorities” and experts. By creating content that is also directed toward your audience’s influencers, you could create a situation where your content is more widely read and you are promoted by one of their influencers.

Content marketing really boils down to knowing your audience, and becoming part of their lives. The more you know about them, the more content you can create that produces the results that you want. Not only that, knowing your audience also facilities product and service creation that is on the mark with your audience.

Content Marketing is all About the Needs of Your Target Audience
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

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I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.