If your business has a website and you want it to do more than sit there doing absolutely nothing, then you need to produce engaging content to help market your website and to promote your business. One of the best ways to do this, is to ensure you have a content marketing plan based on the problems and issues faced by your audience, coupled in and tied together with the products and services you offer. Once you have an editorial calendar set-up it will help you come up with content on a regular basis to meet your schedule.
Given that every business serious about doing business online needs content, let’s look at a few ways you can save money on content.
Hire a Writer
This might sound as if you are spending money and not saving it, but if you can do something else much more productive in an hour or so, chances are you can earn more money than you would pay someone to create a piece of content.
You should consider any articles that you purchase or have written for you, as simply rough articles that you purchase to save you time. You should rewrite all of this content, adding in your opinions and thoughts, making it your own and truly unique.
Write It Yourself
If you think you can’t write, you’re wrong, everyone can write it’s a skill that gets better and easier the more you use it. Nobody understands your business, your products and services and more importantly your target customers better than you do. Draw on this wealth of information and simply write as you would talk, and write in a similar fashion as if you were telling someone in person, interested in the information. You could also try using voice to text software on your computer, as that might make things super easy.
Repurpose the Content You Have
Every single business will have created numerous pieces of content, brochures, how to guides, product guides, etc. and all of this can be used again. You just need to change it, modify it and repurpose it to use in the places you want to use it. You can for instance use a blog post in your newsletter, compile related blog posts together to form a book. This holds true for both offline and online content.
Refresh and Update What You Have
This is slightly different than repurposing in that you will take older content that you have previously created, and you will update it and make it relevant today. By updating it, you make it new and engaging again.
In addition to your own content it’s also beneficial to tell your audience about other people’s content by curating content. The way this works is that you find excellent content that would be of interest to your target audience, write a short blurb about it, add in your thoughts and then link to the content.
Make the Most of the Content You Have
Once you have created a base of content, you can then start to make the most of it. Turn a blog post into a video. Turn a data-centric blog post into an infographic, turn several newsletters into an eBook, if you keep a plan in place it will seem as if the content you have simply multiplies.
Mix It Up
As we’ve discussed, creating different types and forms of content is really a great way to expand how much content you have. A newsletter becomes an eBook; a blog post becomes a video and so forth. Use many types of content to keep your audience’s interest and attention.
Promote Your Content
Promote each and every piece of content that you spend time creating. If you aren’t willing to promote it, then it’s probably not that good enough to be published and if you promote it properly you can generate thousands of new audience members while engaging more with your existing audience, making it a win, win in my opinion.
Creating content is one of the best ways to market your business inexpensively. Utilizing your marketing budget wisely on the content that you create is essential because you need so much to content to get noticed today. But, you don’t have to break the bank to be effective, just think outside of the box and make the best use of what you have.