Marketing is all about knowing your target audience, getting their attention and making connections so that you can develop trust, local inbound marketing is no different. Once trust has been earned you can start to communicate with your audience in a way that is open, honest and prosperous. They will allow you to lead them in the right direction with your products, services, ideas and recommendations.
All types of content marketing are really local inbound marketing opportunities.
This type of marketing helps you get found, engage your audience, build trust, and convert sales. It doesn’t matter if you’re a local bricks and mortar business or solely an online business. You can go local with your inbound marketing with stupendous results. After all, you are in business to make a profit, therefore you’ll want to participate in the types of marketing that get results and local inbound marketing gets results.
Blog about Things Local
The next time you write a blog post, mention the name of your city or town, and mention some landmarks and you’ll create the right keywords for your audience to find you locally as well as the search engines to list you more locally. The words on the page in your content are much more important than the words often hidden in the code. Remember to talk about your local area, point out landmarks and somehow relate these to your business.
Social Media Marketing
Create your business pages so that they list your address on social media networks like Facebook, LinkedIn, Google+ and Twitter. Naturally your social media will link back to your website, which should contain your blog giving your audience more local cues about your business. It helps to follow and connect with those businesses and people who are local to you, as well to help spread the word about your business.
Go To, Sponsor and Host Local Events
This may seem like something that has nothing to do with inbound marketing, but nothing could be further from the truth. When you sponsor, go to or host a local event you will blog about it, write about it, post about it, share it, send out a press release about it, like it and then report back about it. All these things are opportunities for local inbound marketing.
Become an Author
Publish that book you’ve been holding off on, then send out a press release, host a book signing, and get local people to show up through a variety of means such as online advertising, newspaper advertising and more.
Finally, become a source of information for your local news reporters, on topics within your niche. Reporters can be lazy and also they can be in a rush. If they have one person to act as a source for all things in your niche, someone who is responsive, honest and reliable, they’re going to come to you before anyone else.
The real secret to local inbound marketing is to simply make your content marketing focused on your local community, discuss local issues and just like with content marketing, if you do it often enough and long enough the results will come.