There is a lot of discussion about which is better, longer or shorter blog posts, with many so called experts sitting on side of longer blog posts being better. Nothing however could be further from the truth, provided you know how to create impact with a short blog post. It’s after all content that matters, and if you can answer a question in 300 words why would you waste your readers time writing a 2000 word article. Short blog posts, from 300 to 500 words, serve a purpose too, in fact they are great for building a wealth of SEO posts while your content marketing efforts are in sandbox mode. It therefore makes perfect sense to include both long and short blog posts, once you learn how to write short posts with impact, you’ll see the benefits of using them.
Start with a Compelling Headline
A headline is what catches the attention of your audience, it’s what makes you click a link. Your headline therefore needs to tell the reader what’s in the content without trying to be too clever and using tricky. Simply tell them what you’re going to tell them for the most impact.
You know it’s true. You read a blog post, or anything for that matter, based on the headline that you clicked through. Your headline needs to tell the reader what’s in the content without being absurd or tricky. Tell them what you’re going to tell them for the most impact.
A short blog post has all of the fluff removed, it will therefore makes a statement because it is based on a single subject and point. You won’t have to worry about losing your audience’s attention with a short blog post that imparts one important point to the reader. Good editing will help make a short blog post have real impact.
Make It Scannable
People don’t read everything you write online, they tend to scan something from top to bottom first, and they look at the left hand margin to guide them. You should therefore make your content scannable using bullet points, headlines and images to guide your audience.
Keep Your Focus Laser Tight on the Topic
A short blog post needs laser focused on one specific topic generally discussing just one main point. For example, instead of “Six Reasons to XYZ” you might want to write about “The Most Important Reason to XYZ”.
Engage Your Audience
I know people don’t comment like they once did but always ask for comments, you can have a huge impact with engagement after your laser focussed blog post. This is what makes short blog posts worth more than a larger post in terms of share-ability and activity.
Include Suitable Images
We live in a visual world and every single blog post both short and long needs to incorporate appropriate images. A well composed blog post along with the right image (which, by the way, can stand in for approximately a thousand words) will make a huge impact and will be shared more often.
Practice Good Copywriting Technique
The best thing you can do is to remember that verbs are more important than nouns. As such actionable content gets better results. Most people don’t think about copywriting when composing a blog post, but with a short blog post it’s imperative if you want to make an impact.
Know Your Audience
Doesn’t everything come down to knowing your audience, How does your audience access your information, is it via a mobile device, a tablet or a computer? How can you customize the content to suit your audience’s needs, wants and preferences? What does your audience want and need to know? Any way that you can do that will improve the impact of your short blog posts immeasurably.
One of the major benefits of short blog posts is that they take less time to write than longer blog posts. They don’t have to keep the reader’s attention for as long, and they focus on only one topic at a time. In fact focus each short blog post on a minute topic that is important to your audience for the most impact. In addition, a shorter post is often better written than a longer post due to the attention paid to keeping all the excess fluff out and to sticking to the point.