One of the best ways to get known as a blogger is by guest blogging on popular blogs, this can help spread awareness as well as helping build up your reputation as someone knowledgeable and someone with authority within your niche. But first you need to know the best way to approach a blog owner with your pitch, there are some pitfalls to avoid and some ways to frame your offer to guest blog so that they can’t refuse.
Before you rush off and start writing the best guest post you can think of the first thing you should do is to send a personal email to the blog owner. The personal email needs to cover the following points.
Have a Proper Salutation to the Owner of the Blog
You want them to know that you know who they are and that you have done your homework. Don’t write to dear blog owner or some other generic term, do enough homework that you know who you’re writing to. In fact, if you know you will have to get through a gatekeeper first, address the gatekeeper directly in your first email.
You should then let them know who you are and what your expertise is and how it relates to their specific audience. They will want to understand how you can help them, not how they can help you.
Educate them not just about you, but about what you know about them and their audience. If they realize, you know a lot about their audience, it will impress upon them how much you can probably teach their audience.
The days of writing one guest blog post and sending the same post to numerous website owners is over. You should therefore tell them that you will write each guest blog post for specifically for them and only them.
Fill in the Gaps
Almost every single blog owner has a gap of content to fill. If you can identify that for the blog owner, you’ll be able to break in to blogging for them. If you’re not sure, offer to guest blog within a certain topic where your expertise lies, but to their specific requirements.
Explain How You’ll Promote your Guest Blog Post
Don’t stop there; go over and above expectations and explain to the blog owner how you’ll promote your guest blog post to your audience. That will bring more visitors to their website since you share a common target audience.
In addition to a blog post, mention to them that you’ll supply original images; not just stock photos that may or may not be legal to use, but images that you have made just for the post, and if you do use stock photos guarantee that you have purchased the rights to use the images.
Offer an Affiliate Program to Them
Most bloggers who take guest blog posts also offer a biographical box at the end of the blog post where you can post a link to your website or sales page. Offer that the link can be an affiliate link so that the blog owner can share in any potential revenue generated, but only do this of course if you have an affiliate program.
Finally, you should let them know that you will follow up every comment posted on the blog post, and continue to promote it for a specific period of time. If you follow through with everything you say, it’s more than likely they’ll ask you to guest blog again and again and it could be the start of a win, win relationship. Becoming a regular guest blogger on a popular blog can expand your credentials and ramp up your authority exponentially.