One of the best ways to get known as a blogger is by guest blogging on popular blogs, this can help spread awareness as well as helping build up your reputation as someone knowledgeable and someone with authority within your niche. But first you need to know the best way to approach a blog owner with your pitch, there are some pitfalls to avoid and some ways to frame your offer to guest blog so that they can’t refuse.

Before you rush off and start writing the best guest post you can think of the first thing you should do is to send a personal email to the blog owner. The personal email needs to cover the following points.

Have a Proper Salutation to the Owner of the Blog

You want them to know that you know who they are and that you have done your homework. Don’t write to dear blog owner or some other generic term, do enough homework that you know who you’re writing to. In fact, if you know you will have to get through a gatekeeper first, address the gatekeeper directly in your first email.

Introduce Yourself

You should then let them know who you are and what your expertise is and how it relates to their specific audience. They will want to understand how you can help them, not how they can help you.

Educate Them

Educate them not just about you, but about what you know about them and their audience. If they realize, you know a lot about their audience, it will impress upon them how much you can probably teach their audience.

Promise Originality

The days of writing one guest blog post and sending the same post to numerous website owners is over. You should therefore tell them that you will write each guest blog post for specifically for them and only them.

Fill in the Gaps

Almost every single blog owner has a gap of content to fill. If you can identify that for the blog owner, you’ll be able to break in to blogging for them. If you’re not sure, offer to guest blog within a certain topic where your expertise lies, but to their specific requirements.

Explain How You’ll Promote your Guest Blog Post

Don’t stop there; go over and above expectations and explain to the blog owner how you’ll promote your guest blog post to your audience. That will bring more visitors to their website since you share a common target audience.

Supply Images

In addition to a blog post, mention to them that you’ll supply original images; not just stock photos that may or may not be legal to use, but images that you have made just for the post, and if you do use stock photos guarantee that you have purchased the rights to use the images.

Offer an Affiliate Program to Them

Most bloggers who take guest blog posts also offer a biographical box at the end of the blog post where you can post a link to your website or sales page. Offer that the link can be an affiliate link so that the blog owner can share in any potential revenue generated, but only do this of course if you have an affiliate program.

Finally, you should let them know that you will follow up every comment posted on the blog post, and continue to promote it for a specific period of time. If you follow through with everything you say, it’s more than likely they’ll ask you to guest blog again and again and it could be the start of a win, win relationship. Becoming a regular guest blogger on a popular blog can expand your credentials and ramp up your authority exponentially.

Guest Blogging   How to Approach a Blog Owner
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.