Content marketing is nothing new, people have been content marketing since the dawn of time. If you think about it, content marketing is simply telling stories and getting your message across to your target audience. Cave paintings, hieroglyphics, writing, books, newspapers, radio and television, have all utilized content marketing in one form or another. Online marketing is simply the next evolution of this, content is and always will be the magic ingredient to content marketing success.
People are truly insatiable for original good quality information, this also means that search engines are also hungry for the same content, to serve to these people and fulfill their purpose. Creating all of this content is however no easy task, however it is possible.
Know Your Audience
If you take nothing else away from this article, take this, all marketing begins and ends with knowing your target audience. You need to know who specifically they are, what they do, what they are interested in, and their problems in fact the more you know the better your marketing will be. If you simply produce content for everybody then all you will end up doing is producing content for nobody, it really is as simple as that, so get to know your target audience.
Every single piece of content that you produce and push out to your audience in every format should have a clearly defined purpose. It may be to build awareness, establish authority, build your mailing list or some other goal, but you need to know what it is before starting to produce it.
Plan to Succeed
The best place to start is with a goal and the actual product you want to make money from. Then work your way backwards through your sales and marketing funnel so that you bring them in, educate them, inform them, and convert them into customers.
Use an Editorial Calendar
I could not produce the content I produce without the aid of an editorial calendar, it allows me to see quickly and easily my future content needs, it allows me to rearrange content, it allows me to easily schedule posts and best of all, it keeps me focused on producing the content I need.
Use a Ghost-writer
A ghost-writer doesn’t write scary stories, what they do is research and produce good quality content for you. This content can be utilised in your own name and you get all of the benefits while the writer gets paid for their services and remain anonymous (ghost like).
Re-purpose Content for Better Content Marketing
One really good thing to learn is how to repurpose your content, a blog post can become a podcast, or a video which can become a small report, and everything can be combined to make one larger package.
Refresh Old Content
Depending on your niche it may be possible to rewrite and refresh old content, making it new and up-to-date again. This is especially true in technology areas where things change very fast. When a fact changes, spend time updating old content, then re-market it to get the maximum benefit.
Interconnect Your Content
Everything needs to work together to achieve your goals. If you could look at your entire business on a map, how would it all connect? If you can’t answer that, you will have gaps in your content coverage. If you can answer it, you’ll be more successful and make the most of your content.
Push Visitors to Your Email Lists
The ultimate goal of content is to sell your products and services. But to do so you’ll need to push your visitors (whether via social media networks, websites, YouTube, or blogs) to sign up for your email lists. Once you get someone in your audience on your list, your chances of selling to them explodes over traditional marketing techniques.
Finally, it’s important that you don’t just publish content without promoting it, content needs to be promoted to be successful, and ironically you will use content marketing to promote the content, which goes to reinforce why content is king.