It used to be that you could throw up short blog posts, for years, and call it a day; all the while, still raking in the money. But today, people are more savvy and are requiring more out of their online destinations than a few short blog posts. Today, to truly establish yourself as a thought leader, and an authority you need to create longer, more in depth content that will truly show your audience what you know that benefits them.
You’ve likely heard that people don’t want to read longer content, or watch long videos right? Well, that’s true to some degree, but there are reasons why you want to write longer content that is deeper, offers more facts, and engages your audience in a better way. You can truly delve into a topic with more words than you can if you stick to 500 words.
* Longer Features Equate to Higher Quality
* The Author Can Dig Deeper
* Helps Eliminate People Who Aren’t Serious
* You Can Include More Visuals
* Search Engines Like Long Content
* People Tend to Share Longer Content More
There are different types of content that lend themselves to digging deeper.
* White Papers — A white paper is traditionally used in government and education circles. The intent of a white paper is to give authoritative information to guide the readers to answers about an issue that matters to them. Usually, the point is to help readers make a choice to do something like buy a particular product or service or vote a certain way. Typically the white paper will describe benefits, present a set of questions, tips or points about the topic, as well as recommendations and solutions.
* Case Studies — This type of content usually is pretty long because a case study covers so much. Remember to define the problem, offer the solution and share the results via the case studies that you publish. This will certainly keep people reading. People like reading how a solution worked for other people, so case studies are a great choice for longer content.
* Long Blog Posts — Instead of writing a series and posting them separately, try posting the series as one long in depth blog post. This type of post will be very useful to your audience as well as something that will keep them on your blog longer than 30 seconds. When Google sees that people are going to some content and spending longer there, they will recommend that particular content more often.
* Instructional Videos — As discussed before, the word around the web is to create short videos, but sometimes you want to create a longer video. Videos are known to grab the attention of the audience, and what better way to demonstrate your knowledge and build authority than a long, in depth video tutorial on an important topic for your niche.
* Feature Articles — Like the long blog post, a featured article requires more research and different format that shorter more general articles and blog posts. Often a long article will quote other authorities, books, papers and individuals to further the points being made in the article. Writing long articles of 1500 words will demonstrate your authority, knowledge and expertise in a clear way that will be useful to you and your audience.
If you choose to include longer more in depth content to wow your audience, to make long content more appealing visually add in images, plenty of bullet points, subheadings and headers. Further, it’s also okay to send people to new pages for the rest of the content and different sections of the content, if you don’t want the long content to appear on only one page of your website. Longer, more in depth content is essential for good SEO in today’s search engine climate.