Content marketing is all about creating content that attracts and engages your audience and gets them to do something they would not necessarily do otherwise. If you think about it everything about online marketing requires content. You need content for you Facebook, LinkedIn and all social media posts, for blog posts, guest blogging, eBooks and a whole lot more.
Utilizing many different types of content helps in different places you get the word out about your products and services which helps to educate your audience about the solutions you offer, the problems you solve and the issues within your industry niche. This helps you to become the perceived authority figure with your businesses solutions seen as the answers to your audience’s needs.
This is essence is what content marketing is and the best way to accomplish all of this is to develop your own content marketing plan. It is possible to create a content marketing plan for any type of business quickly and easily, let have a look at how you can do this.
Set Realistic Goals
What do you want to accomplish with every piece of content that you create? Start by writing down some of your ideas, such as to increase traffic to your website by twenty percent within eight weeks, increase sales by twenty-five percent within six weeks, or do you want to get more targeted newsletter subscribers within a given period of time. Be realistic with the goals you create, you should understand where your online presence currently stands and you should seek to increase this by small steps, setting to large a goal initially is almost certainly setting yourself up for failure. Be as specific as you can about your goals in terms of the exact results you want to achieve and how you’ll achieve them.
Assess Where You Are Today
Everyone has a starting point of where they are today. How many subscribers do you have now? How many people have purchased your product or service to date? What type of content do you have and what types of results is it producing right now for you? Can you pinpoint exactly which pieces of content are getting the type of results you want and which aren’t? Perhaps none of your current content is getting any results. You need to know all of this, so that you know where to begin and so that you can measure your successes.
Know your Target Customer
You need to take a real close look at who you want your exact customer to be. Create a persona describing that perfect customer so that when you create any content for your content marketing you know precisely who you’re creating it for. You may find you have several subsets of audience personas for the same product; that’s okay, but looking at them will help you develop even better content, that meets the needs of each of these groups.
Understand Your Sales Funnel and Your Target Customers Buying Cycle
You should understand your product / sales funnel, plus your target customers buying cycle to consider. Content should be created for each stage of the funnel and the cycle, because each type of content has a different purpose and by addressing all of these, your content can help people to move through your sales funnel.
Know the Purpose of Each Piece of Content
When you know the purpose of each piece of content you create, you’ll be able to direct it to the right person, at the right time, and put it in the right place. These actions will help ensure that you achieve the results you’re looking for.
Create an Editorial Calendar
Once you have an idea of what type of content you want to create, get out a calendar and start writing in, what needs to be written or created. For example, if you’re promoting a video eCourse, you may need to produce some shorter videos along with articles to give your audience the information they need, so that they are informed and can choose your course.
Have the Content Developed
Once you have an editorial calendar, you can go day by day and create the content you need. Or you can send it to someone else to do it for you such as a freelancer. If you want to hire a freelancer, you’ll need to create content in advance to allow for the turnaround time of each freelancer that you hire and to allow for any required revisions.
Promote Your Content
Don’t just post the content to your blog and leave it at that. Instead, once the content has been published tell everyone you can about it, again and again. Promote it to your list; promote it to your social media followers. You may want to try using Twitter Ads and Promoted Posts on Facebook, also ensure that you utilize good SEO techniques when creating your written content.
Measure the Results
Using the analytics systems that you have already in Google Analytics, your email marketing software, and any other software that you use for your business, test and measure whether what you’re doing is working or not.
Optimize and Adjust
When you look at the results of your work, take a look at what you can improve upon and adjust the next time. Try changing one small thing, or doing more of something that is working really good to improve your content marketing plan, this really is the essence of content marketing success… to constantly improve on what you are doing.
Rinse and Repeat
Like with most things that work, you should do it again and again. Keep the process moving forward month after month, year after year, based on analytics and the products and services that you want to promote.
By creating and following a content marketing plan, you will improve your business exponentially. You’ll be able to stay ahead of everything based on your products and services, including planned product launches and so forth. It’s important to be proactive to ensure that the results that you want are obtained and that you constantly improve your content marketing ativities.