If you think about it, any business having a presence online should know that nothing is more important than the content it shows its audience. Yet, despite this importance, there seems to be a certain amount of confusion about what content is and even if quality content really matters.

In this article we’re going to address both of these issues. We’re going to look at exactly what content is and isn’t. We’re also going to talk about what makes good content. Finally, we’re going discuss why quality content is so important to your online marketing efforts.

Let’s get started with a definition of content. In some sense, content can be anything you want it to be. Words, pictures, graphics and videos are all examples of content. Yet, why are they content? Well, if you are doing online marketing you are, by definition, online. This means you have to have some sort of presence on the Internet where people can find you and your goods or services. So, to have a place where people can find you, you need a website. A website is the virtual equivalent of a physical address. If people need you in the real world, they come to your home or place of business. If people need you online, they go to your website.

If you have a website, you can’t very well leave it blank, can you? This is where content comes in. Content is what you put on your website to get people interested in what, in essence, you have to offer. If we, once again, think about your website as a brick and mortar building in the real world, the content on your website is the equivalent of a product that you’d stock on your store shelves to attract customers. Content, like products, attracts browsers and browsers equal potential sales. The more people that you can get to browse, the more money you will eventually make.

It’s important to remember that there is no real difference between the virtual world and the physical world. The motivations that effect people online are identical to the motivations that effect people every day in the real world. The online world is not an alien place where the laws of marketing and sales have no effect. The same tactics and strategies that you would use in the real world to attract customers apply with equal force online. So, just as you would offer your customers the highest quality when it comes to product or services in the physical world, you need to do the same thing when marketing online and this starts with the content you use to engage, attract and market to your audience.

Content: What it is and Why it is Important
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.