Content marketing is much more than written articles and blog posts, video has become one of the driving forces in the content marketing arena. Just look at YouTube’s success to see that video content is a thriving entity in its own right. In fact it is possible to create a thriving business / blog using mostly video as your main type of content. If however you normally use just textual content, the thought of video can be daunting.

The Tools of the Trade

Years ago video tools costs thousands of dollars, I know I’ve an old TV style video camera that looks extremely impressive but my new small handheld camera now has more power. Nowadays you don’t have to break the bank to get the right tools to create entertaining and engaging videos for your content marketing needs. You do however, need to spend some money and it’s be to spend your dollars on providing adequate lighting and sound equipment as that is extremely important. With this covered you can even use your iPhone or iPad to create outstanding videos.

No One Hit Wonders

If you’re going to produce videos you cannot just create one and leave it at that, you really should create more than one. Having a regular video series as part of your blog is a good idea and some people now only have video blogs, such is the popularity of them. It encourages more viewers to take the time to view your videos if you have more than one. At first it may feel as if no one is watching, but if you stick at it and give it some time you will amazed at how it grows.

Short or Long?

Don’t worry about making a video super long, people value there time and just because you can produce a video lasting an hour or more it doesn’t mean you should. Videos of more than three minutes are pushing it, unless you have really high quality sound and images to match the length of your video. A better approach if you have something long to say, is to try and break them up and do a series of videos with each focusing on a particular point.

Re-purpose Content You Already Have

For your first video you don’t have to reinvent the wheel; instead use some content you already have. If you have a “how to” blog post, why not do a quick video demonstrating how to do “it”. If you have a blog post with five tips on doing something better, do five videos talking about each tip for two or three minutes. Using visuals outside of your face is a good idea, to make it more interesting.

Leverage Events (Online and Offline)

Having an event such as an in-person interview, conference, or an online webinar? Why not record it, then edit it and repurpose it to use later. You can break up longer events into shorter videos with a little bit of editing and adding in visuals, and you could have a series of videos from one hour-long event.

Hire the Skills You Need – Outsource

If you’re not sure about how to edit the videos or create them in a format that is usable by most browsers including mobile devices, consider outsourcing the editing process. Usually you would provide them with the raw video and they’ll cut it down and edit it to make it a more professional production.

You can actually even hire local people to record for you. It’s up to you how much money you want to spend. But, it costs a lot less than you think to produce very professional sounding and looking videos for your content marketing needs.

You don’t have to worry about being perfect. Take a look on YouTube at the popular videos in your niche. They are probably not perfect. There may be a few exceptions but more than likely the really popular ones aren’t perfect. As long as viewers can see something interesting, hear the audio and trust the value and truth of the information being shared, you’ll see success using video as one of your content marketing tactics.

Content Marketing: Using Video
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