There seems to be an almost endless supply of curated content shared on social media nowadays, I know of many businesses that do nothing but share curated content and others that create all the content they use. Some people think you have to pick either creator or curator, however the truth is that there is no reason real reason why you should choose between content curator and content creation. Let’s have a look at what each one comprises of.
Finding interesting, important, relevant and engaging content for your target audience and compiling it in one easy location, or package is very important. To choose great content to share with your audience you should be able to easily state why you picked it, why it’s relevant, why it’s important, what questions it answers, as well as where you got it from.
When you do content curation properly you’re also actually creating content, you will write original content that explains why the content you chose to curate is important, why it’s relevant and some information about from whom and where it came. But, when we talk about content creation what we really mean is original, fresh, relevant, targeted content that engages your audience. This is content that you either write, or you pay to have written for you or indeed a combination of both as many businesses still edit bought in content.
If you want to be the most relevant you can be in your niche it’s important that you do both.
You should aim to create fresh content for your audience and curate content from other sources that is important to your audience as well. As the expert in your niche, doing both will get you the most recognition and audience engagement. Not only will your audience respond well, but the movers and shakers within your niche who content you will generally curate will also respond well. Don’t forget it can be really hard to churn out fresh content every single day and I know this from experience as this is what I aim to do. By involving yourself in content curation you actually take some of the pressure off of you and often this will aid in your content creation efforts.
Content curation should be thought of as an additional tactic to help you generate traffic and improve audience engagement. Additionally, content curation can often help establish you as an influencer in your niche. By sharing smart, engaging, relevant content from others, and commenting on said content, people will “go to” your website or blog first to find content on the topic to look at, and of course you reap the benefits.
Your audience will come straight to you for the low down on your niche, instead of having to wade through multiple search engine searches or websites that they aren’t sure are accurate or legitimate. You can be the number one authority your audience uses to gather the important information on your niche. By organizing the information in an easy to use format, you’ll make your website sticky and more attractive to your audience.
But, and it’s a big but, this does not mean that you should avoid creating your own original, relevant content in fact I’m a firm believer in creating more content than you actually curate. Creating original content in addition to curating other peoples content, further demonstrates your knowledge and expertize in your niche.
What’s more, since you engage in curating and sharing other people’s content, these same people are likely to do the same by sharing your content as well. Much like if you are a regular retweeter, you’ll notice that the same people will also retweet your information. Plus, by also producing your own content you will stand heads and shoulders above those in your niche that do not, your opinions, thoughts and ideas can influence others if you create content, and you are guarantee to generate more leads than by content curation alone.