I’ve started utilizing Google hangouts and in just a few short weeks I’ve learnt a lot and I must say it’s pretty addictive. I thought it might help you to know some of the most common webinar mistakes so that you can try to avoid them. You’re always going to make some mistakes, that’s life and it shouldn’t stop you from jumping in and utilizing the power of webinars in your content marketing mix. Webinars are an awesome way to build expertize, develop close relationships with your community and to develop a buzz about your business, they are also an excellent source of leads.
If you are presenting the webinar or taking part, it’s important to practice your presentation if at all possible as well as the controls such as handing off the mic/controls to others who might participate. Understanding how everything works will make everything go more smoothly and best of all, it gives you a sense of confidence.
Lack of Preparation
In addition to practicing, it’s important to prepare for your webinar, I like to have the key points that I want to make written down, so that I don’t forget them. You should ensure your microphone works; your web cam works and ensure that you have a quiet space. Get your presentation ready, and try and work out any questions your audience might ask so you’re ready with some answers.
Not Setting Up Landing Pages
If you’re serious about attracting lots of visitors, selling something or providing information about anything, it’s important that you care enough to make a sales page or landing page for it. It’s the best way to get more conversions and a much larger audience.
Setting Too Broad of a Topic
If your topic is too broad you risk the possibility of overwhelming your audience with too much information, if you focus on just one problem your audience is facing and narrow down your topic to that you will engage your audience much more. It’s also easier to market and you can be more assured of attracting more of your target audience.
Not Understanding What Your Audience Needs
Your main task is to solve your target customers’ problems. You can’t do that if you don’t know who they are and what they need. When you focus on problem solving, you will come up with much better topics.
Failing to Market Your Webinar
There is just no such thing as “build it and they will come” those days are long gone, not that they ever really existed. You really must do something to get the word out about your webinar, use social media, blog posts, articles, guest articles, a blog tour and whatever else you can use to get the word out.
Forgetting to Test Out Technology
Even though issues may happen no matter how much testing you do, test it out anyway. The more tests you conduct, the more likely things are to go smoothly. You cannot ever know for sure how the webinar will go, but testing helps make you more comfortable and it gives you much more confidence should anything go wrong.
Not Having a Webinar
The biggest mistake that you can possibly make is not having a webinar at all. Once you do it a couple of times, you’ll be hooked. They can be as small and cozy or as large as you want them to be. You can have them often or to suit whatever schedule works for you; it’s totally up to you.
You’re going to make mistakes sometimes, but there is no reason to reinvent the wheel when it comes to webinars. Someone has had a webinar before you, and they have perfected the best way to do them. Find a template and start planning for your success today.